10 Free Keyword Research Tools To Kickstart Your SEO Strategy

Keyword research is an important step if you’re looking to grow organic traffic to your site. It helps you write content that is optimized to rank higher in search results. The right keyword tool can help you research keywords easily and allows you to craft a robust SEO strategy.

But finding the right keyword research tool is no easy task. The sheer number of tools available in the market makes it even more tricky.

In this article, we’ve compiled a list of 10 keyword research tools to help you kickstart your SEO strategy and compete for the right keywords, and (wait for it) are FREE to use!

Why Keyword Research Tools Are Important

Keyword research is a vital step if you are looking to establish a digital presence for your new business, reviving an old one, or just crafting your content strategy.

Keyword research helps you identify the words and phrases most frequently used by your target audience that are relevant to your business.

The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. A strong keyword research practice is the first step toward a great SEO strategy for your website.

Keyword research tools make the process of finding the right keywords a lot easier, and more efficient. These tools help you drive traffic to your website and understand how your competitors are performing.

10 Free Keyword Research Tools For Crafting Your SEO Strategy

1. KeywordBin

keywordbin logo

KeywordBin is a keyword research platform that allows you to explore the most searched phrase in Google in real-time, do comparisons, find local search phrases, and gain volume, CPC, ad competition, and trend data. In short, it allows you to improve your SEO strategy and rank higher in search results.

The best part about KeywordBin is that you can explore keyword suggestions derived from actual Google searches and find words, comparisons, local, inquiries, and even research terms in less than 60 seconds.

Source: KeywordBin

Features and Benefits

2. AnswerThePublic

answerthepublic logo

AnswerThePublic organizes the data into categories such as questions, prepositions, alphabetical queries, and related searches. It is an excellent place to start if you're looking for a free keyword research tool.

Source: AnswerThePublic

To help you get an idea of how AnswerThePublic works, here’s an example.

Let’s say our keyword is ‘sandwich’’. First, the queries are broken down by related questions:

Next, the queries are broken down into related prepositions:

Then, the queries are broken down into comparisons:

Once you find the comparisons, the queries are broken down by alphabetical order. Then finally, the queries are broken down into related searches:

Pretty neat, right?

Features and Benefits


soovle logo

Soovle is a great tool for finding the most relevant terms for Google and for Wikipedia, Amazon, answers.com, YouTube, Bing, and Yahoo.

Source: Soovle

Features and Benefits

4. Ahrefs Keyword Explorer

ahrefs logo

Ahrefs offers a keyword research tool named Keyword Explorer, which is branded as the most complete keyword research tool on the market. Keyword Explorer is a data-driven and user-friendly tool that combines extensive keyword research with user-generated queries. This makes it much easier to streamline and manage your site's content.

ahrefs keyword explorer
Source: Ahrefs

Features and Benefits

5. QuestionDB

questionDB logo

According to a study, more than a quarter of all search engine requests are questions. QuestionDB is a search engine that finds the questions people are asking about a particular topic. These are taken from a Reddit-sourced collection of 48 million questions. It groups questions by filtering them by popularity or topic, making keyword hunting easier.

Source: QuestionDB

Features and Benefits

6. WordStream Keyword Tool

wordstream logo

WordStream allows you to conduct keyword research by just typing in a keyword or a website URL. It is a great fit for advertisers, agencies, small-to-medium-sized business owners, students, and anyone wishing to get started with keyword research.

wordstream keyword tool
Source: Wordstream

Features and Benefits

7. Keyword Tool Dominator

ktd logo

Keyword Dominator Tool allows you to find long-tail keywords that your target audience is looking for. It has keyword tools for eBay, Amazon, and other sites. Each tool provides a list of keywords, and some of them allow you to filter by region.

Keyword Tool Dominator identifies the top 10 most frequent keywords on Amazon, eBay, Etsy, Walmart, and YouTube, along with search engines like Google. This tool is perfect for creating fully optimized product descriptions for your e-commerce website, blog, or videos.

KTD helps you gain a competitive edge with 300,000 users putting their trust in it. It also lets you identify newly trending keywords before your competitors start using them in their content.

Source: Keyword Tool Dominator

Features and Benefits

8. Google Keyword Planner

google logo

Google Keyword Planner is one of the most popular free keyword research tools used for creating search network campaigns. It assists in selecting competitive bids and budgets for your business. This tool provides keyword suggestions and traffic projections for your website. The biggest advantage of this keyword searching tool is that the information comes directly from Google.

Although Google Keyword Planner is part of the Adwords PPC program, it may be used to find keywords for paid ads. It's also a great all-around solution for boosting your organic search results.

google keyword planner
Source: Google Ads

Features and Benefits

9. UberSuggest

ubersuggest logo

Ubersuggest by Neil Patel is an amazing tool for identifying keyword opportunities, whether for SEO or content creation. It can generate a number of long-tail keyword variations, some of which are headline-worthy and can come quite handy for content marketers.

Source: Neil Patel

Features and Benefits

10. Google Trends

google trends logo

Google Trends is another keyword research tool from Google that uses Google's real-time search data. You can look for additional information about people's search interests such as the most relevant articles, interest by location, trending inquiries, and related topics. You will also be able to see a map after you search for a phrase that indicates the locations where the term is most popular around the world.

Google Trends
Source: Google Trends

Features and Benefits

Final Thoughts

The list that we’ve compiled for this article includes free keyword research tools that are great options for marketers getting started in SEO. But a lot of these tools are good enough to conduct keyword research tools for small and mid-sized businesses.

But if free tools aren’t cutting it for you, you can take this list as a starting point and start looking for the paid tools that suit your SEO needs. Or, you can put your trust in us to help you find revenue-driving keywords. Sign up today on KeywordBin and get started for free!

Leave a Reply

Your email address will not be published. Required fields are marked *