Getting a good ranking for high-volume keywords can be a grueling undertaking due to high levels of competition.
The solution? Long-tail Keywords.
Long-tail Keywords can increase the revenue for your business by driving high converting traffic to your website.
In this article, we’re explaining how you can identify and implement long-tail keywords to increase traffic to your website with minimal effort.
What are Long-tail Keywords?
A long-tail keyword is a phrase that is generally comprised of 3-5 words. These phrases allow you to target more niche demographics as they tend to be more specific.
Long-tail keywords reflect how people search online better than general keywords. They enable you to attract premium quality traffic to your website that is more likely to lead to conversions.
Long-tail keywords become more instrumental as a customer progresses along their journey. Customers typically start with a simple search, & as the search engine brings them closer to solving their issue(s), their queries become more detailed.
This is where long-tail keywords come into play and help your business stand out from the rest.
Why Should You Focus On Long-tail Keywords?
There is less competition for rankings in the results pages of Google for long-tail keywords. This is why it is easier to rank for them. The longer and more detailed your search term is, the easier it is to rank for them. This is because it makes it easier for your target audience to find your niche.
Additionally, although these keywords are less used in search engines, the people who use them to find your website are more likely to buy your product or service.
For instance, if someone searched for “Cars for Sale”, Google would provide them information about car dealerships in their state, websites of car companies, and even the history of cars themselves.
However, if they searched for, “Hybrid Car for Sale in NYC”, Google would narrow down the searches to the specified type of car and geographic location. The customer now becomes more likely to purchase the hybrid car of their choice.
Google helps its users by showing them results that match their search intent. The chances of them making the purchase largely increase because of this specific search, and the chances of a business being found for its niche increases due to it ranking high for a group of long-tail keywords.
So, how do you identify long-tail keywords and employ them to attract more high-value customers? Here are some tips to help you get started.
13 Ways of Identifying The Right Long-Tailed Keywords
1. Build Buyer Personas and Map Their Journey
Before you do anything, you have to first identify & understand the people you are trying to sell your products to (your buyer personas).
Without knowing who your target audience is, you are simply guessing what people search for and how they search for it.
You must have a clear idea of how your buyer persona searches for information, why they look for it and how you can answer their queries. You need to understand how your target audience uses search engines and use this information to match user intent by using long-tail keywords.
2. Put Google To Use
Google is the most prominent search engine on the internet, and as a result, is one of the largest companies in the world. It has become a part of our everyday lives now and is also one of the most convenient tools you can use to find long-tail keywords. Here’s how.
Google’s Autocomplete Suggestions
The easiest way to get started on your quest to find the holy grail that is long-tail keywords is to... use the search bar on Google. Kind of anti-climatic, isn’t it?
Google suggestions are a great way to find variations of long-tail keywords. Simply type a phrase into your Google search bar and see what variations come up. If a variation turns up on Google’s Autocomplete Suggestions, it is a phrase or query people have actively searched for or are currently searching for.
Google’s Related Searches
Google’s Related Searches also allow you to weed out long-tail keywords. The only difference is that autocomplete suggestions appear while you type your question, whereas related searches appear below the first page of organic results at the bottom of the SERP (Search Engine Results Page).
The keywords you receive here may be more personalized. You may also find slightly more keywords when compared to Google’s autocomplete suggestions.
Google’s “People also ask” Sections
Based on the queries you make, Google sometimes provides you with a few related questions in the “People also ask” section. You may take note of these questions, and then enter those searches into the Google search bar to see how they autofill.
3. Use Wikipedia
Wikipedia is one of the most optimized websites on the internet. You can learn a lot by observing Wikipedia’s on-page optimization.
When you are researching a topic, try going to Wikipedia. Once there, check the table of contents and you’ll find a lot of potential ideas for long-tail keywords. You can also check the “See Also” section at the bottom of the Wikipedia page and find related terms you may use as ideas for long-tail keywords.
4. Use Question Modifiers
A lot of the queries on Google are phrased as questions. Eight percent to be exact. To put this small (!) figure into context, approximately 3.5 billion Google searches are made every day. That is 280 million questions asked in a day. Phew.
When you try to think of long-tail searches customers may ask, be sure to come up with some that begin with question modifiers such as “why”, “what”, “how”, etc. These target specific issues people may have.
5. Use Qualifiers
While using question modifiers, try to add qualifiers or adjectives to short-tail keywords that are relevant to your business. For example, if your business sells kitchen utensils, include terms such as “durable”, “high quality” or anything else you may find relevant.
Try to add geographic information as well. For example, “durable kitchen utensils New York”. These may be specific, but it is more likely that the customers looking for this product will narrow their search to their respective geographic location. This gives you an increased chance of conversions.
6. Run a Gap Analysis
In a Gap Analysis, you go through your website’s content for relevant topics you have not covered yet or are not ranking highly for. It can be conducted by reviewing your articles for areas that can be improved upon. This analysis gives you an insight into which topics and long-tail keywords your site should be focusing on.
7. Use Insights From Your Website Analytics
Your website analytics can offer you a goldmine of useful information. If you go through the analytics reports, you will find all the relevant keyword phrases or long-term queries that drive traffic to your site.
These queries may be relevant to your business, yet not answered by any articles or posts on your site. If visitors are looking for the answers to these queries on your website, they are probably doing the same on search engines. So, create pages on your website that are relevant to these queries and you will see more organic traffic.
8. Analyze Your Search Query Reports
Use your Search Query Reports the same way you’d use your analytics if you’re running a PPC Campaign in AdWords. The Search Query Report shows which search queries increased traffic to your website by having people click on your ads rather than finding you through organic search results.
You also get more detailed access to this data than you do for your organic search results in Google Analytics. It is easier to observe which specific keywords are converting leads and not just driving traffic. Long-tail keywords with high conversion rates are extremely valuable to your SEO strategy.
9. Use Keyword Research Tools
Keyword Research tools make this entire process easier. They eliminate the possibility of human error and provide you with keywords that are generated based on statistics and real-life searches.
You can get started with something basic such as Google Trends. It lets you find popular searches that are relevant right now, such as “When is Jake Paul getting knocked out?”
However, if you are searching for specific & relevant long-tail keywords, you can try KeywordBin instead.
KeywordBin generates keywords from real searches performed on Google. It helps you find phrases, comparisons, local search terms, questions, and research terms in real-time.
Oh, and it also generates high-quality long-tail keywords that are sure to attract more customers!
10. Browse sites such as eHow & WikiHow
Websites such as WikiHow and eHow run on keyword research, mainly long-tail keyword research. Companies that run these websites use algorithms to identify long-tail keywords and create content that targets those keywords to get good rankings.
Browse these sites to find long-tail keywords and create content that centers around these keywords. If these sites are focusing on particular phrases or topics, be sure that they have high search volumes. However, the content they are producing usually lacks in quality that is no longer favored by Google.
If you can churn out good content with great value that centers around long-tail keywords, you can easily outrank these websites.
11. Use Online Forums & Boards
Online forums like Reddit are a great way of mining long-tail keywords and keywords in general. This is because on forums you can find people asking and answering questions that may be relevant to your business.
If someone asks a question on a forum, others are likely using search engines like Google to look for the answers to the same queries. Go to an online forum where your target audience gathers. Look for active threads and identify the keywords in queries or discussions that are being commonly used.
If you find that a lot of people are asking a specific question or are enquiring about a certain topic on a forum, dedicate a page on your website to that particular topic. If you are not aware of what forums or discussion boards your target audience frequents, simply type in “(relevant keyword) + forum” on Google’s search bar and you will find them.
12. Use Q&A Sites
Q&A sites like Quora can also be a great source of long-tail keywords. They function similarly to online forums when it comes to identifying keywords. Much like forums, Q&A sites list the most popular questions of a topic.
Some of the questions have long-tail keywords that can help you brainstorm new keywords in your niche. Others include high-volume keywords that you may add to your list of potential keywords. They help you generate laterally related long-tail keywords that you may not have thought of yourself.
Questions can make great long-tail keywords that help you target your niche as it lets you find people who are actively searching for information.
13. Research Your Competitors
Ah, yes. The quintessential business tactic.
Researching your competitors enables you to see which specific long-tail keywords they are using to rank higher on the SERP. You may use Google Search and other SEO tools for this.
Look at which keywords appear frequently on top-ranking pages. Then try to incorporate those keywords into your content. This way you will find new ideas for long-tail keywords you might not have thought of yet.
Long-tail keywords should be an integral part of your SEO & content marketing strategy. If you successfully manage to integrate these keywords into your content, you will be able to match user intent and increase your conversion rates.
You will also be able to engage your viewers better by using the phrases or terms that they use and boost traffic to your website. Doing so would allow you to target your niche more effectively, which would possibly enable you to beat high authority websites in search engine rankings.
This entire process becomes easier if you have a tool like KeywordBin at your disposal.
So what are you waiting for? Sign up for FREE today and start finding new keywords that drive more traffic to your site!