The 2021 Guide To LSI Keywords - What They Are And How To Use Them

When it comes to Marketing, context is key. This belief is cemented by the existence and use of LSI keywords. Approximately 15% of Google’s search queries have never been used before, considering countless searches are conducted each year, that figure compounds into an impressive amount.

(Source - Unsplash, Photo by Myriam Jessier)

People find unique ways to look for solutions to their problems via search engines, and this has made LSI SEO an important aspect of ranking factors. By implementing semantically related words in your SEO strategy, you will be able to boost the visibility of your site & improve the quality of your content by providing appropriate context.

This article will provide you with everything you need to know about LSI keywords. It will cover:

So, how do you incorporate LSI keywords in your SEO strategy to boost your rankings and attract desirable leads? Read on to find out.

What is Latent Semantic Indexing?

Before we delve into the nitty-gritty of LSI keywords, we must understand what ‘LSI’ actually means.

Latent Semantic Indexing (LSI), or Latent Semantic Analysis (LSA) is a Natural Language Processing (NLP) technique that was created in the ’80s to collect specific information from large groups of data. Computers use Singular Value Decomposition processes to identify contextual relationships between different terms in a given set of data.

In simple words, LSI helps search engines find the hidden relationship between different words in a document to improve information understanding. It allows computers to understand texts as humans do.

What are LSI Keywords?

LSI keywords are search terms that are semantically related to your primary (focus) keyword. They support your webpage by adding more context which makes it easier for search engines and users to understand what your content is about.

LSI keywords ARE NOT synonyms. These keywords are grouped together as they share the same context, not the same meaning. For instance, take the word “Tesla”. It can either refer to the company Tesla or the famous inventor Nikolas Tesla. Your search engine will look for different LSI keywords that are related to this term to understand your intent for this specific search.

lsi keywords
Source: TwistArticle

If a webpage lists different inventions, accomplishments, & other inventors, your search engine will assume the webpage is about Nikolas Tesla.

On the other hand, if a webpage lists car models or other automobile companies, your search engine will assume the site is about the Tesla company.

The Key Benefits of LSI Driven Content

LSI would not be widely talked about within the SEO community if it didn’t provide a myriad of benefits. Integrating LSI keywords into your SEO strategy can provide the following advantages:

Let’s elaborate.

Higher Search Engine Rankings

Every search engine tries to provide its users with the results that they are seeking - relevant, helpful & valuable. Therefore, incorporating LSI keywords into your content will result in your search engine rankings rise for semantically related searches. The visibility of your website will increase.

Increased Content Credibility

LSI keywords will give your content proper context and will help search engines to identify and understand what your content is about. As your rankings increase & your content is shared further, the credibility of your webpage will grow.

Lower Bounce Rates

Bounce rate is the percentage of people who lose interest and click away from your website after visiting one page. If your content is LSI-driven, it will actively focus more on your target audience. Doing so would lead to more engagement and this would in turn result in lower bounce rates.

Better On-Site Browsing Time

Since your content is more cohesive and relevant, people will spend more time on your website. They are likely to click on the links you’ve provided on your site as well. Using LSI keywords makes your website feel more organized, which in turn greatly improves user experience.

LSI-driven content provides plenty more benefits. Ultimately, all of them result in a better user experience, increased lead conversions & better SEO.

Google and its relationship with LSI Keywords

Given how LSI works, it would be normal to assume that Google uses LSI techniques to understand synonyms and contextualize content throughout the board using its search engine.

LSI tweet
(Source - Twitter)

However, the following tweet by Google analyst John Mueller proves otherwise. There are a few reasons LSI isn’t used by Google. Here is why.

LSI is from the 1980s

Some argue that LSI is old technology. It was created in the ’80s to before the world wide web was a thing. Therefore, it was never supposed to be used for an ever-growing amount of constantly changing data.

This is why Google developed a better word vector approach (RankBrain), which is more modern, scales better, and most importantly, works on the World Wide Web. Google also uses better Langauge Models. LSI was not created for the internet the way we know it today. Naturally, people came up with better alternatives.

LSI Technology is Patented

Bell Communications Reasearch, Inc. gained the patent to Latent Semantic Indexing in 1989. This patent expired in 2008. However, by that time Google had already developed better alternatives to LSI. Google search engines were adept at understanding search queries and providing relevant results way since at least 2003, so this goes to show that Google doesn’t really use LSI and hasn’t for a while.

LSI Was Not Created For The World Wide Web

The internet as we know it today is incredibly complex and expansive. Web pages in Google’s index change frequently regularly. The patented LSI developed by Susan Dumais states that there is an analysis run each time there is a significant update in storage files.

This would require a lot of processing power. Given that Google has come up with better alternatives, using this patented LSI technology would be an unnecessary expense.

All that being said, Google doesn’t use the LSI technology that was patented back in 1989. However, it does use semantically related words to contextually organize data and generate search results. Without a doubt, the content that is shown at the top of the Google SERPs have great topical authority & relevance.

How we phrase this methodology is up for debate (is this LSI or not?). But it’s evident that you need to conduct careful keyword research to help Google identify and understand what your content is about. In short, use semantically related words.

Tools You Can Use to Find Semantically Related Keywords

There are a ton of ways you can find LSI keywords to use in your content. Here are 5 ways you can find LSI keywords to make sure your content has higher topical authority -

Use Google autocomplete

Google Autocomplete is a great way to find semantically related words in literally seconds. Go to Google’s website, type your main keyword into the search bar but don’t press search.

google search suggestions

You will be shown a list of autocomplete results that could potentially help you find LSI keywords.

Use Google’s People Also Ask Results

Google’s “People Also Ask” section on its search results pages is a great way to farm LSI keywords. You need to search your main keyword and check the list provided on the SERP to find keyword ideas.

google people also ask

Moreover, you can click on these links to additional keywords that may be of use.

Use Google’s Related Searches

Google’s Related Searches are placed at the bottom of the search results page. Simply type in your main keyword and scroll down.

google related searches

Like Google Autocomplete, Related Searches will provide you with hints about semantically related keywords & phrases, and new ideas for your content.

Use KeywordBin

Keyword research can get a bit confusing at times - sorting out keywords based on search volume & rankings can be extensive work. One of the best ways to solve this issue would be to delegate it to a helpful tool like KeywordBin.

KeywordBin allows you to do keyword research based on real searches performed on Google. You’ll be able to find LSI keywords based on factors like search volumes, local search terms, trend data, CPC, and ad competition with ease.

With KeywordBin, you will be able to optimize your SEO strategy to rank better in organic search. Create your free account today and get started with KeywordBin.

Use Google Keyword Planner

Google’s Keyword Planner is another nifty tool you can use to conduct identify LSI keywords. With this tool, you will be able to get keyword suggestions relevant to your website, observe monthly searches for different keywords, determine marketing costs and analyze how your keywords fit into categories related to your site.

google keyword planner

To use this tool, follow these instructions:

How to Use LSI Keywords

Now that you know how to find LSI keywords, the natural question is, how do you use them? The answer to that is really simple. You need to integrate LSI keywords into your basic SEO strategies.

You may integrate LSI keywords into your content in a lot of ways. Before you proceed, make sure your fundamentals are covered.

Basics

Add LSI Keywords To Your Website

LSI keywords can be used throughout your site. For starters, focus on the following -

Update Your Content

You can update your old content by including LSI keywords to increase its visibility to new readers. Also, update the information provided in these articles and see if there is any room for improvement. Optimizing your website this way will result in it receiving higher rankings on Google’s SERPs.

LSI Keywords In Paragraphs

Use your LSI keywords in your articles’ opening paragraphs & throughout your content in general. Add at least one LSI keyword in your conclusion. Moreover, use relevant topics as subheadings (H2, H3) and create paragraphs based on them. Lastly, remember to provide answers to your searchers’ questions in your article.

Optimize Images Used On Your Site

This follows the same principle as updating your old content by including LSI keywords. If you simply rename images on your site with LSI keywords, you will be able to optimize your site for SEO and benefit from increased exposure & visibility.

Parting Advice

Artificial Intelligence & machine learning technology has allowed search engines to progress rapidly over the past two decades. Google is the best example as it can now understand what web pages & topics are about, rather than being focused solely on target keywords.

LSI technology has become outdated and replaced and with it the practice of keyword stuffing. However, the significance of semantically related words & phrases has arguably increased.

The inclusion of “LSI Keywords” in your website allows you to create better quality content. It also adds context to your web pages, which is a trait that these AI search engine algorithms prefer.

If all these sound like a lot of work for you, KeywordBin is here to make keyword research easier. The best part? Pricing starts at $20/mo only!

Get started with KeywordBin today and find revenue-driving keywords!

12 Best Ways To Direct More Traffic To Your Website In 2021

So maybe you’re the new kid on the block trying to make something of yourself in the extremely competitive world of Marketing. Perhaps you’re a grizzled vet trying to get his site a higher ranking in the results pages of search engines. Either way, your singular goal is to drive more traffic to your website.

Image from Pexels by Ketut Subiyanto

The good news is that years of research conducted by professionals have yielded great results - not just in theory but also in practice.

In this article, you get to learn about how you can increase traffic to your website by implementing changes in your SEO strategy.

But first, let’s get to know a bit more about web traffic.

What is Website Traffic and Why Is It Important

Website traffic refers to the number of people who visit your website. It is measured in ‘visits’ - sometimes referred to as ‘sessions’. People use analytics tools to calculate the total number of pageviews & unique pageviews.

Pageviews refer to the total number of times your site was visited in a given period. Unique pageviews refer to how many times people have visited your site, some only once and some multiple times.

Increased website traffic spreads brand awareness. It also allows you to convert more leads into sales.

However, increased traffic does not always lead to more conversions, in fact, sometimes it leads to lower conversion rates. In these cases, the traffic isn’t targeted - even though more people are clicking on your website, they are doing so without any intention of buying your products.

But to give you the best shot at better conversion rates, you need to grow your website traffic steadily.

12 Ways To Direct More Traffic To Your Website

These are the ways you can bring in traffic that has high conversion rates:

1. Optimize Your Website For Search

SEO strategies are a must if you want to comprehensively increase traffic to your website that actually leads to more conversions. It allows you to gain consistent, long-term results. With proper SEO implementation, you’ll rank higher in organic search for Search Engines like Google.

To do this, you will need to target popular topics in your niche. The first step would be to find high-volume, low-competition keywords (like long-tail keywords). You can do this by using nifty tools like KeywordBin.

keywordbin keyword research
Source: KeywordBin

After you’ve found relevant keywords and have made a list, produce helpful & high-quality content centered around those keywords and publish them on your site.

In the beginning, you may want to focus on keywords with mild search volumes (like under 10,000 a month). After you’ve spent time creating blog content and optimizing your product pages, you may go for higher-ranking keywords.

Remember, one of the core fundamentals of getting organic website traffic is to have the foundation of your website built on relevant keywords. If you do that well, you already have a head start.

2. Update Your Website

To keep your content “fresh” and favorable in the eyes of the Google algorithm, you have to make sure your content is updated.

One of the main reasons for this constant updating is that the information in your old blog posts may become redundant and outdated, making it less valuable for your audience. This can cause your site to lose ranking for the keyword it was competing for.

When it comes to blog posts, less can be more. Just because you post a lot of articles on your blog, doesn’t mean you will drive more traffic to your website. A lot of the posts become scattered and don’t provide the same value to viewers like they would had they been presented together even if they had credible backlinks.

This can cause your posts to drive less organic traffic and rank lower in SERPs (Search Engine Results Pages). To solve this, merge articles or blog posts that are relevant to each other. By way of merger and consolidation, the pages on your website are likely to perform better in the results pages of Search Engines.

You can also drive more traffic to your website if you repurpose your content on other channels.

For instance, if you take a blog post on your website and repurpose it into an infographic for Instagram, you will attract new viewers to your site. Not only that, you will reach new audiences on the channel or platform you are repurposing your content for and this will increase interest in a topic that may have become ‘buried’.

3. Exchange Backlinks

A lot of businesses strive to increase their website traffic making this field very competitive. However, the silver lining is that with this increased competition comes abundant opportunities for backlink exchanges.

Offer your content to relevant sites in your niche to be used as a resource in their website’s posts. You may offer them the same deal - you include their links to your posts too. This mutually beneficial backlink exchange tactic is often quite successful as it allows your target audience to find you and increases website traffic that leads to more conversions.

4. Try YouTube Marketing

People spend a lot of time on YouTube. People consume 1 billion hours of video content on YouTube a day, and the average American adult spends 24 minutes of their day on the platform.

YouTube is a fantastic resource you can use to increase website traffic. You may do so by creating YouTube advertisements, adding annotation links to your videos, and by providing links to your YouTube video descriptions. You may also try to get other YouTubers to share links to your website on their videos as well.

Maintain a consistent posting schedule for videos, and you will see an increase in website traffic in the long term.

5. Use Analytics Tools

Analytics tools are your friends when it comes to all things Marketing. Different analytics tools help you in different ways.

As stated before, keyword research is incredibly important when it comes to your SEO strategy. You must focus on the right keywords and create content for your website centered around them. Different tools allow you to see the rankings of keywords per their search volumes.

Google Trends shows you the popularity of top search queries in Google Search across various regions and languages. KeywordBin allows you to explore keyword ideas generated from real searches performed on google. You will find phrases, comparisons, local search terms, questions, and even research terms in real-time. It is an incredible tool to help you get started.

Analytics tools also help you to supervise your website traffic. For instance, Google Analytics is a tool that tracks & reports your website traffic. You may use it to figure out the strengths and weaknesses of your SEO strategy and adjust accordingly.

6. Write Guest Posts

Guest Blogging means you write for other blogs and they allow you to link back to your site. It is a great way to generate backlinks, increase SERP rankings, & boost referral traffic.

If you want to try your hand at guest blogging, research websites in your industry and pick out the ones you want to pitch to. If you don’t know where to start, type in “write for us” and “become a contributor” in conjunction with your industry in the Google Search Bar.

Once you find your available options, make sure they meet your standards - check the quality of their content and the site’s domain authority. Study their guest blogging guidelines and ask their editor what promotion options would be made available to you.

7. Participate in Forums & Online Communities

Participate in forums and online communities. Your target audience is likely to gather here and discuss their experiences which is a goldmine of information. These communities include:

When engaging with people in these bubbles, try to be as helpful as you possibly can - answer their questions, try to provide solutions to their problems, and give them resources & materials.

Remember to keep an ear out for all feedback. Build a relationship based on trust and mutual respect. Once you’ve done that, try to look for windows of opportunities to promote your blogs. Be mindful that you only do this in the appropriate context. Don’t spam the group with links to your blogs unnecessarily.

The more active you are in these communities, the more goodwill you earn. Once you’re viewed as a credible source, people will flock to your blogs and this will drive more traffic to your website.

8. Try Affiliate Marketing

Affiliate Marketing is a marketing model where an affiliate partner is paid a commission for promoting a product or service made by another company. In this model, companies reward affiliate marketers with a payout for providing a specific desired result, usually sales.

Often, these sales come through website traffic. You’ve likely seen this in practice if you’ve ever spent more than 5 mins on YouTube.

This is a great way to drive more traffic to your website, especially if your affiliate is an established content creator with a large following. Your brand gets more exposure and you get to enjoy more lead conversions. Win-Win.

9. Use Social Media

Social Media platforms encapsulate all of our lives and also happens to be one of the most popular free marketing tools at our disposal (how convenient!).

You can use popular social media platforms such as:

Promote your blogs on these platforms. Post shareable, useful content across the board. This allows you to draw your social media followers to your website and increase traffic.

Creating simplified, shareable content is free and is not as hard as it seems. Be mindful to maintain quality control and you will see an increase in your website traffic.

10. Send Press Releases To Publications

Press releases are widely used by news outlets looking for stories to cover. As a result, sending press releases to publications allows you to build brand awareness and generate traffic to your website.

When done correctly, press releases are very effective. This is true especially if your press release is picked up by multiple publications as it increases the visibility of your business and its content. Apart from attracting visitors, your press release may also lead to interviews conducted by reporters which could be beneficial in the long term.

Your press release can be sent to various types of outlets and while the traditional press (Newspapers and Magazines) won’t directly affect your SEO, it will grant you great exposure nonetheless.

11. Try Paid Advertisements

If you’re in a hurry to generate more website traffic, paid ads are your best bet. Organic traffic may take a long time to generate whereas paid ads produce almost instantaneous results(IF done correctly).

Try to begin with something simple like Facebook ads. These are relatively cheap and provide great ROI (Return On Investment). You can also try email newsletters targeted towards an audience that is similar to your customer base. These options are adjustable and easily measurable.

Moreover, do not pay for banner ads. They usually have a low return on investments.

Paid advertisements are investments. If done right, they can yield great results.

12. Try Email Marketing

You may try to promote offers and send newsletters through email. This allows you to increase website traffic and stay in touch with your customers. When you send out these emails, provide useful information and links back to pages on your website.

Just don’t annoy your viewers by spamming them with emails. Or else, they’ll become disinterested in your brand and delete & unsubscribe from your emails. You can also use an email automation tool like OutReachBin to get started.

Final Thoughts

The most rudimentary step to increasing website traffic is by first conducting keyword research. Without it, everything else falls out of place. So, take the first step and get started with KeywordBin to find high-volume keywords and keyword ideas generated from real-time Google searches.

If you implement these tactics, you will see an increase in website traffic that will lead to more conversions over time. Some of these methods will give you instant gratification whereas others will require time and patience. Go ahead and see what options work for you and run with it.

Best of Luck!

Seed Keywords For SEO - The Complete Guide For 2021

Image from Unsplash by Scott Graham

Keywords are the foundation upon which you build your SEO strategy. In fact, the success of your SEO strategy can rely heavily on the keywords you use. Seed keywords act like actual seeds, which help you grow your keyword strategy instead of growing into a tree.

If your website is optimized around the wrong keywords, your site will struggle for a spot at the bottom of SERP (Search Engine Results Pages) regardless of how much good content you publish and how many backlinks you provide.

However, your website will outrank its competitors and your SEO strategy will be successful if you focus on the right seed keywords.

In this guide, you will learn why picking the right seed keywords is an absolute necessity and how you can identify them easily.

First, let’s get to know what the term “seed keyword” actually means.

What Are Seed Keywords?

Seed Keywords are short-tail keywords generally comprised of one or two words without the use of any modifiers. Examples of a seed keyword could include something as simple as “cars” or “laptops”.

Seed keywords are often used to generate other keywords which in turn would help you optimize your website. A seed keyword is what you would put in a keyword generator like KeywordBin to come up with a list of keyword phrases.

Seed keywords and the other keyword phrases they help generate can be used in a lot of ways. For instance, these keywords can help you find out the topics relevant to your business or help you generate new ideas for content such as articles or videos.

How Can Seed Keywords Benefit Your SEO Strategy?

Despite being competitive, seed keywords can accelerate the success of your SEO strategy for your website and help it rank higher in organic search results.

There are 3 main reasons why you need Seed Keywords for your website:

Seed Keywords Help Generate Long-tail Keywords

Seed keywords can serve as a baseline to generate long-tail keywords which are less competitive than short-tail keywords. As a result, they optimize your site to rank higher.

When your site is optimized for long-tail keywords, it also optimizes the seed keywords from which your long-tail keywords stem. When you publish new content centered around a long-tail keyword, search engines like Google will associate your website with the long-tail keyword you used including the seed keyword from which it was created.

Seed Keywords Helps You Find Ideas For Your Blog Posts

If you have a list of seed keywords for your niche, finding topics for your blog posts becomes much simpler.

If you’re having a hard time coming up with topics or ideas for your next blog post, simply type in one of your seed keywords into Google’s Search Engine and note down all the variations Google’s Auto Suggest provides you. You will find long-tail keyword phrases that you could base your next blog post around.

Seed Keyword Help You Create Topic Clusters

Increasing the topical authority of your website for your given niche or desired topics is one of the best ways to rank higher in search engines.

Machine learning has enabled search engines to understand the importance of context. This helps search engines to determine what the main topics or subjects are of any given niche.

If your website covers all the relevant topics within your niche, it will have high topical authority as a result. The inverse is true for the opposite; if your website does not cover your niche comprehensively, it will have low topical authority.

To have high topical authority, you need to have a list of keywords that are relevant to your niche.

How Do You Identify Seed Keywords?

Identifying the right seed keywords can make or break your SEO strategy. As a result, you cannot take this process lightly.

Before you begin, ask yourself the following questions:

Note down the answers to these questions since they are a critical part of what comes after.

Moving on, there are 6 ways you can identify seed keywords. They are:

  1. Break down topics
  2. Making a list of your product or service terms
  3. Current ranking keywords
  4. Looking at what your competitors are doing
  5. Google’s related searches
  6. Using content to find keywords

Breaking Down Topics

Start by using your knowledge of the industry your business operates in and jot down some topics.

For instance, if the industry you operate in is Digital Banking, underline important aspects of digital banking. Such as:

After you’ve laid down the topics, you will have a list of seed keywords or a list of topics that you can down into seed keyword terms. In this case, it can be ‘internet banking’ or ‘mobile wallets’.

So, write down the main topical areas of interest and break them down into sub-topics. From there you will be able to identify seed keywords you will later be able to turn into long-tail keywords.

Making a List Of Your Products or Service Terms

Another method you can use to identify seed keywords is to list your offered products or services. Let’s use an Online Book Retailer as an example.

Start by listing the main genres of books this person would provide through their platform. Such as:

Try to use terms that people would normally search for. For instance, if you’re selling a book based on Quantum Mechanics and String Theory, you should list that under ‘Educational Books’.

Identifying Keywords Ranking Currently

If you’re new to the industry and don’t know which seed keywords to use, a great place to get started would be to look at what keywords other websites are ranking for.

Use KeywordBin and explore keyword ideas generated from real searches performed on Google. This tool also allows you to find phrases, comparisons, local search terms, questions, and research terms.

Looking At What Your Competitors Are Doing

You can look at what keywords your competitors are ranking for and find ideas for seed keywords. There are two different kinds of competitors you will need to research. They are:

You need to research competitors for keywords you already rank and for keywords you want to rank for in the future. If you’re new to your industry, you should probably focus more on your future competitors.

Assessing Google’s Related Searches

If you search for any keyword phrase on Google, you will be provided with a list of related keyword phrases at the bottom of the results page. This is a great way of finding seed keywords because it is convenient, cost-effective (it’s literally free), and it provides you with phrases people have searched for in real-time.

Using Content To Find Keywords

One of the best ways to find seed keywords is by researching your target audience. This is because these are the people you want to attract to your website in the first place.

Assuming you have a site search function on your website, analyze which keywords or phrases visitors are using in the search bar on your website. The user behavior displayed on your site is likely to mirror the same behavior in organic search.

Therefore, terms that are searched for on your site are also searched the same way on search engines as well. These terms and phrases could serve as inspiration for potential seed keywords.

If you don’t have a site search function available on your website, there are other ways you can research your target audience. For example:

How Do You Select The Right Seed Keywords For Your Website?

Now that you’ve identified some relevant seed keywords and have made a list, you might be asking yourself, “Which ones are best suited to help my site rank higher on search engine pages?”

This is a valid question since not all the seed keywords you’ve identified and put in your list may be relevant to your website.

To get started, choose seed keywords that reflect the content of your website and can be expanded into long-tail keywords with the help of modifiers.

Let us consider that your website is well developed. In that case, you might already be aware of relevant seed keywords. Moreover, you may skim through your website content to better understand which keywords you should focus on.

If your website is in its infancy, think long-term. Try to pinpoint what you are looking to accomplish with your website.

If your goal is to develop an e-commerce business, focus on seed keywords centered around the products you are trying to sell. If your goal is to create an educational platform, then choose seed keywords that are centered around educational information.

Where Do You Use The Seed Keywords You’ve Found?

You should insert your seed keywords on your site’s homepage. Optimize your sub-pages for long-tail keywords.

But don’t go about targeting too many seed keywords. For efficient On-Page SEO, choose one to three seed keywords for your site’s homepage. This is because On-Page SEO uses keywords in metatags like meta descriptions and title tags.

Meta descriptions usually support up to 160 words, whereas title tags support only 60 words. Therefore, you will not be able to use as many keywords.

How Do You Generate Long-Tail Keywords From Seed Keywords?

Seed keywords lay a foundation from which relevant long-tail keywords can ‘sprout’. Once you’ve identified relevant seed keywords and made a list, use a keyword research tool like KeywordBin to generate long-tail keywords.

Afterward, you can develop subpages and optimize them around the long-tail keywords you generated.

Final words

Creating a comprehensive list of seed keywords for your niche is an essential part of your SEO strategy and content creation. It will help you find ideas for new topics and help you to come up with long-tail keywords.

Additionally, having a list of seed keywords will help you by improving your topical authority by making sure your content is cohesive.

If finding seed keywords seems like too much work, get started with KeywordBin for free and make your keyword research easy and thorough with minimal effort!

13 Ways To Identify Long-tail Keywords in 2021

Image from Unsplash by Austin Distel

Getting a good ranking for high-volume keywords can be a grueling undertaking due to high levels of competition.

The solution? Long-tail Keywords.

Long-tail Keywords can increase the revenue for your business by driving high converting traffic to your website.

In this article, we’re explaining how you can identify and implement long-tail keywords to increase traffic to your website with minimal effort.

What are Long-tail Keywords?

A long-tail keyword is a phrase that is generally comprised of 3-5 words. These phrases allow you to target more niche demographics as they tend to be more specific.

Long-tail keywords reflect how people search online better than general keywords. They enable you to attract premium quality traffic to your website that is more likely to lead to conversions.

Long-tail keywords become more instrumental as a customer progresses along their journey. Customers typically start with a simple search, & as the search engine brings them closer to solving their issue(s), their queries become more detailed.

This is where long-tail keywords come into play and help your business stand out from the rest.

Why Should You Focus On Long-tail Keywords?

There is less competition for rankings in the results pages of Google for long-tail keywords. This is why it is easier to rank for them. The longer and more detailed your search term is, the easier it is to rank for them. This is because it makes it easier for your target audience to find your niche.

Additionally, although these keywords are less used in search engines, the people who use them to find your website are more likely to buy your product or service.

For instance, if someone searched for “Cars for Sale”, Google would provide them information about car dealerships in their state, websites of car companies, and even the history of cars themselves.

However, if they searched for, “Hybrid Car for Sale in NYC”, Google would narrow down the searches to the specified type of car and geographic location. The customer now becomes more likely to purchase the hybrid car of their choice.

Google helps its users by showing them results that match their search intent. The chances of them making the purchase largely increase because of this specific search, and the chances of a business being found for its niche increases due to it ranking high for a group of long-tail keywords.

So, how do you identify long-tail keywords and employ them to attract more high-value customers? Here are some tips to help you get started.

13 Ways of Identifying The Right Long-Tailed Keywords

1. Build Buyer Personas and Map Their Journey

Before you do anything, you have to first identify & understand the people you are trying to sell your products to (your buyer personas).

Without knowing who your target audience is, you are simply guessing what people search for and how they search for it.

You must have a clear idea of how your buyer persona searches for information, why they look for it and how you can answer their queries. You need to understand how your target audience uses search engines and use this information to match user intent by using long-tail keywords.

2. Put Google To Use

Google is the most prominent search engine on the internet, and as a result, is one of the largest companies in the world. It has become a part of our everyday lives now and is also one of the most convenient tools you can use to find long-tail keywords. Here’s how.

Google’s Autocomplete Suggestions

The easiest way to get started on your quest to find the holy grail that is long-tail keywords is to... use the search bar on Google. Kind of anti-climatic, isn’t it?

Google suggestions are a great way to find variations of long-tail keywords. Simply type a phrase into your Google search bar and see what variations come up. If a variation turns up on Google’s Autocomplete Suggestions, it is a phrase or query people have actively searched for or are currently searching for.

Google’s Related Searches

Google’s Related Searches also allow you to weed out long-tail keywords. The only difference is that autocomplete suggestions appear while you type your question, whereas related searches appear below the first page of organic results at the bottom of the SERP (Search Engine Results Page).

google related searches

The keywords you receive here may be more personalized. You may also find slightly more keywords when compared to Google’s autocomplete suggestions.

Google’s “People also ask” Sections

Based on the queries you make, Google sometimes provides you with a few related questions in the “People also ask” section. You may take note of these questions, and then enter those searches into the Google search bar to see how they autofill.

Google people also ask

3. Use Wikipedia

Wikipedia is one of the most optimized websites on the internet. You can learn a lot by observing Wikipedia’s on-page optimization.

When you are researching a topic, try going to Wikipedia. Once there, check the table of contents and you’ll find a lot of potential ideas for long-tail keywords. You can also check the “See Also” section at the bottom of the Wikipedia page and find related terms you may use as ideas for long-tail keywords.

4. Use Question Modifiers

A lot of the queries on Google are phrased as questions. Eight percent to be exact. To put this small (!) figure into context, approximately 3.5 billion Google searches are made every day. That is 280 million questions asked in a day. Phew.

When you try to think of long-tail searches customers may ask, be sure to come up with some that begin with question modifiers such as “why”, “what”, “how”, etc. These target specific issues people may have.

5. Use Qualifiers

While using question modifiers, try to add qualifiers or adjectives to short-tail keywords that are relevant to your business. For example, if your business sells kitchen utensils, include terms such as “durable”, “high quality” or anything else you may find relevant.

Try to add geographic information as well. For example, “durable kitchen utensils New York”. These may be specific, but it is more likely that the customers looking for this product will narrow their search to their respective geographic location. This gives you an increased chance of conversions.

6. Run a Gap Analysis

In a Gap Analysis, you go through your website’s content for relevant topics you have not covered yet or are not ranking highly for. It can be conducted by reviewing your articles for areas that can be improved upon. This analysis gives you an insight into which topics and long-tail keywords your site should be focusing on.

7. Use Insights From Your Website Analytics

Your website analytics can offer you a goldmine of useful information. If you go through the analytics reports, you will find all the relevant keyword phrases or long-term queries that drive traffic to your site.

These queries may be relevant to your business, yet not answered by any articles or posts on your site. If visitors are looking for the answers to these queries on your website, they are probably doing the same on search engines. So, create pages on your website that are relevant to these queries and you will see more organic traffic.

8. Analyze Your Search Query Reports

Use your Search Query Reports the same way you’d use your analytics if you’re running a PPC Campaign in AdWords. The Search Query Report shows which search queries increased traffic to your website by having people click on your ads rather than finding you through organic search results.

You also get more detailed access to this data than you do for your organic search results in Google Analytics. It is easier to observe which specific keywords are converting leads and not just driving traffic. Long-tail keywords with high conversion rates are extremely valuable to your SEO strategy.

9. Use Keyword Research Tools

Keyword Research tools make this entire process easier. They eliminate the possibility of human error and provide you with keywords that are generated based on statistics and real-life searches.

You can get started with something basic such as Google Trends. It lets you find popular searches that are relevant right now, such as “When is Jake Paul getting knocked out?”

However, if you are searching for specific & relevant long-tail keywords, you can try KeywordBin instead.

KeywordBin generates keywords from real searches performed on Google. It helps you find phrases, comparisons, local search terms, questions, and research terms in real-time.

Oh, and it also generates high-quality long-tail keywords that are sure to attract more customers!

10. Browse sites such as eHow & WikiHow

Websites such as WikiHow and eHow run on keyword research, mainly long-tail keyword research. Companies that run these websites use algorithms to identify long-tail keywords and create content that targets those keywords to get good rankings.

Browse these sites to find long-tail keywords and create content that centers around these keywords. If these sites are focusing on particular phrases or topics, be sure that they have high search volumes. However, the content they are producing usually lacks in quality that is no longer favored by Google.

If you can churn out good content with great value that centers around long-tail keywords, you can easily outrank these websites.

11. Use Online Forums & Boards

Online forums like Reddit are a great way of mining long-tail keywords and keywords in general. This is because on forums you can find people asking and answering questions that may be relevant to your business.

If someone asks a question on a forum, others are likely using search engines like Google to look for the answers to the same queries. Go to an online forum where your target audience gathers. Look for active threads and identify the keywords in queries or discussions that are being commonly used.

If you find that a lot of people are asking a specific question or are enquiring about a certain topic on a forum, dedicate a page on your website to that particular topic. If you are not aware of what forums or discussion boards your target audience frequents, simply type in “(relevant keyword) + forum” on Google’s search bar and you will find them.

12. Use Q&A Sites

Q&A sites like Quora can also be a great source of long-tail keywords. They function similarly to online forums when it comes to identifying keywords. Much like forums, Q&A sites list the most popular questions of a topic.

Some of the questions have long-tail keywords that can help you brainstorm new keywords in your niche. Others include high-volume keywords that you may add to your list of potential keywords. They help you generate laterally related long-tail keywords that you may not have thought of yourself.

Questions can make great long-tail keywords that help you target your niche as it lets you find people who are actively searching for information.

13. Research Your Competitors

Ah, yes. The quintessential business tactic.

Researching your competitors enables you to see which specific long-tail keywords they are using to rank higher on the SERP. You may use Google Search and other SEO tools for this.

Look at which keywords appear frequently on top-ranking pages. Then try to incorporate those keywords into your content. This way you will find new ideas for long-tail keywords you might not have thought of yet.

Final Thoughts

Long-tail keywords should be an integral part of your SEO & content marketing strategy. If you successfully manage to integrate these keywords into your content, you will be able to match user intent and increase your conversion rates.

You will also be able to engage your viewers better by using the phrases or terms that they use and boost traffic to your website. Doing so would allow you to target your niche more effectively, which would possibly enable you to beat high authority websites in search engine rankings.

This entire process becomes easier if you have a tool like KeywordBin at your disposal.

So what are you waiting for? Sign up for FREE today and start finding new keywords that drive more traffic to your site!