Seed Keywords For SEO - The Complete Guide For 2021

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Keywords are the foundation upon which you build your SEO strategy. In fact, the success of your SEO strategy can rely heavily on the keywords you use. Seed keywords act like actual seeds, which help you grow your keyword strategy instead of growing into a tree.

If your website is optimized around the wrong keywords, your site will struggle for a spot at the bottom of SERP (Search Engine Results Pages) regardless of how much good content you publish and how many backlinks you provide.

However, your website will outrank its competitors and your SEO strategy will be successful if you focus on the right seed keywords.

In this guide, you will learn why picking the right seed keywords is an absolute necessity and how you can identify them easily.

First, let’s get to know what the term “seed keyword” actually means.

What Are Seed Keywords?

Seed Keywords are short-tail keywords generally comprised of one or two words without the use of any modifiers. Examples of a seed keyword could include something as simple as “cars” or “laptops”.

Seed keywords are often used to generate other keywords which in turn would help you optimize your website. A seed keyword is what you would put in a keyword generator like KeywordBin to come up with a list of keyword phrases.

Seed keywords and the other keyword phrases they help generate can be used in a lot of ways. For instance, these keywords can help you find out the topics relevant to your business or help you generate new ideas for content such as articles or videos.

How Can Seed Keywords Benefit Your SEO Strategy?

Despite being competitive, seed keywords can accelerate the success of your SEO strategy for your website and help it rank higher in organic search results.

There are 3 main reasons why you need Seed Keywords for your website:

Seed Keywords Help Generate Long-tail Keywords

Seed keywords can serve as a baseline to generate long-tail keywords which are less competitive than short-tail keywords. As a result, they optimize your site to rank higher.

When your site is optimized for long-tail keywords, it also optimizes the seed keywords from which your long-tail keywords stem. When you publish new content centered around a long-tail keyword, search engines like Google will associate your website with the long-tail keyword you used including the seed keyword from which it was created.

Seed Keywords Helps You Find Ideas For Your Blog Posts

If you have a list of seed keywords for your niche, finding topics for your blog posts becomes much simpler.

If you’re having a hard time coming up with topics or ideas for your next blog post, simply type in one of your seed keywords into Google’s Search Engine and note down all the variations Google’s Auto Suggest provides you. You will find long-tail keyword phrases that you could base your next blog post around.

Seed Keyword Help You Create Topic Clusters

Increasing the topical authority of your website for your given niche or desired topics is one of the best ways to rank higher in search engines.

Machine learning has enabled search engines to understand the importance of context. This helps search engines to determine what the main topics or subjects are of any given niche.

If your website covers all the relevant topics within your niche, it will have high topical authority as a result. The inverse is true for the opposite; if your website does not cover your niche comprehensively, it will have low topical authority.

To have high topical authority, you need to have a list of keywords that are relevant to your niche.

How Do You Identify Seed Keywords?

Identifying the right seed keywords can make or break your SEO strategy. As a result, you cannot take this process lightly.

Before you begin, ask yourself the following questions:

Note down the answers to these questions since they are a critical part of what comes after.

Moving on, there are 6 ways you can identify seed keywords. They are:

  1. Break down topics
  2. Making a list of your product or service terms
  3. Current ranking keywords
  4. Looking at what your competitors are doing
  5. Google’s related searches
  6. Using content to find keywords

Breaking Down Topics

Start by using your knowledge of the industry your business operates in and jot down some topics.

For instance, if the industry you operate in is Digital Banking, underline important aspects of digital banking. Such as:

After you’ve laid down the topics, you will have a list of seed keywords or a list of topics that you can down into seed keyword terms. In this case, it can be ‘internet banking’ or ‘mobile wallets’.

So, write down the main topical areas of interest and break them down into sub-topics. From there you will be able to identify seed keywords you will later be able to turn into long-tail keywords.

Making a List Of Your Products or Service Terms

Another method you can use to identify seed keywords is to list your offered products or services. Let’s use an Online Book Retailer as an example.

Start by listing the main genres of books this person would provide through their platform. Such as:

Try to use terms that people would normally search for. For instance, if you’re selling a book based on Quantum Mechanics and String Theory, you should list that under ‘Educational Books’.

Identifying Keywords Ranking Currently

If you’re new to the industry and don’t know which seed keywords to use, a great place to get started would be to look at what keywords other websites are ranking for.

Use KeywordBin and explore keyword ideas generated from real searches performed on Google. This tool also allows you to find phrases, comparisons, local search terms, questions, and research terms.

Looking At What Your Competitors Are Doing

You can look at what keywords your competitors are ranking for and find ideas for seed keywords. There are two different kinds of competitors you will need to research. They are:

You need to research competitors for keywords you already rank and for keywords you want to rank for in the future. If you’re new to your industry, you should probably focus more on your future competitors.

Assessing Google’s Related Searches

If you search for any keyword phrase on Google, you will be provided with a list of related keyword phrases at the bottom of the results page. This is a great way of finding seed keywords because it is convenient, cost-effective (it’s literally free), and it provides you with phrases people have searched for in real-time.

Using Content To Find Keywords

One of the best ways to find seed keywords is by researching your target audience. This is because these are the people you want to attract to your website in the first place.

Assuming you have a site search function on your website, analyze which keywords or phrases visitors are using in the search bar on your website. The user behavior displayed on your site is likely to mirror the same behavior in organic search.

Therefore, terms that are searched for on your site are also searched the same way on search engines as well. These terms and phrases could serve as inspiration for potential seed keywords.

If you don’t have a site search function available on your website, there are other ways you can research your target audience. For example:

How Do You Select The Right Seed Keywords For Your Website?

Now that you’ve identified some relevant seed keywords and have made a list, you might be asking yourself, “Which ones are best suited to help my site rank higher on search engine pages?”

This is a valid question since not all the seed keywords you’ve identified and put in your list may be relevant to your website.

To get started, choose seed keywords that reflect the content of your website and can be expanded into long-tail keywords with the help of modifiers.

Let us consider that your website is well developed. In that case, you might already be aware of relevant seed keywords. Moreover, you may skim through your website content to better understand which keywords you should focus on.

If your website is in its infancy, think long-term. Try to pinpoint what you are looking to accomplish with your website.

If your goal is to develop an e-commerce business, focus on seed keywords centered around the products you are trying to sell. If your goal is to create an educational platform, then choose seed keywords that are centered around educational information.

Where Do You Use The Seed Keywords You’ve Found?

You should insert your seed keywords on your site’s homepage. Optimize your sub-pages for long-tail keywords.

But don’t go about targeting too many seed keywords. For efficient On-Page SEO, choose one to three seed keywords for your site’s homepage. This is because On-Page SEO uses keywords in metatags like meta descriptions and title tags.

Meta descriptions usually support up to 160 words, whereas title tags support only 60 words. Therefore, you will not be able to use as many keywords.

How Do You Generate Long-Tail Keywords From Seed Keywords?

Seed keywords lay a foundation from which relevant long-tail keywords can ‘sprout’. Once you’ve identified relevant seed keywords and made a list, use a keyword research tool like KeywordBin to generate long-tail keywords.

Afterward, you can develop subpages and optimize them around the long-tail keywords you generated.

Final words

Creating a comprehensive list of seed keywords for your niche is an essential part of your SEO strategy and content creation. It will help you find ideas for new topics and help you to come up with long-tail keywords.

Additionally, having a list of seed keywords will help you by improving your topical authority by making sure your content is cohesive.

If finding seed keywords seems like too much work, get started with KeywordBin for free and make your keyword research easy and thorough with minimal effort!

13 Ways To Identify Long-tail Keywords in 2021

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Getting a good ranking for high-volume keywords can be a grueling undertaking due to high levels of competition.

The solution? Long-tail Keywords.

Long-tail Keywords can increase the revenue for your business by driving high converting traffic to your website.

In this article, we’re explaining how you can identify and implement long-tail keywords to increase traffic to your website with minimal effort.

What are Long-tail Keywords?

A long-tail keyword is a phrase that is generally comprised of 3-5 words. These phrases allow you to target more niche demographics as they tend to be more specific.

Long-tail keywords reflect how people search online better than general keywords. They enable you to attract premium quality traffic to your website that is more likely to lead to conversions.

Long-tail keywords become more instrumental as a customer progresses along their journey. Customers typically start with a simple search, & as the search engine brings them closer to solving their issue(s), their queries become more detailed.

This is where long-tail keywords come into play and help your business stand out from the rest.

Why Should You Focus On Long-tail Keywords?

There is less competition for rankings in the results pages of Google for long-tail keywords. This is why it is easier to rank for them. The longer and more detailed your search term is, the easier it is to rank for them. This is because it makes it easier for your target audience to find your niche.

Additionally, although these keywords are less used in search engines, the people who use them to find your website are more likely to buy your product or service.

For instance, if someone searched for “Cars for Sale”, Google would provide them information about car dealerships in their state, websites of car companies, and even the history of cars themselves.

However, if they searched for, “Hybrid Car for Sale in NYC”, Google would narrow down the searches to the specified type of car and geographic location. The customer now becomes more likely to purchase the hybrid car of their choice.

Google helps its users by showing them results that match their search intent. The chances of them making the purchase largely increase because of this specific search, and the chances of a business being found for its niche increases due to it ranking high for a group of long-tail keywords.

So, how do you identify long-tail keywords and employ them to attract more high-value customers? Here are some tips to help you get started.

13 Ways of Identifying The Right Long-Tailed Keywords

1. Build Buyer Personas and Map Their Journey

Before you do anything, you have to first identify & understand the people you are trying to sell your products to (your buyer personas).

Without knowing who your target audience is, you are simply guessing what people search for and how they search for it.

You must have a clear idea of how your buyer persona searches for information, why they look for it and how you can answer their queries. You need to understand how your target audience uses search engines and use this information to match user intent by using long-tail keywords.

2. Put Google To Use

Google is the most prominent search engine on the internet, and as a result, is one of the largest companies in the world. It has become a part of our everyday lives now and is also one of the most convenient tools you can use to find long-tail keywords. Here’s how.

Google’s Autocomplete Suggestions

The easiest way to get started on your quest to find the holy grail that is long-tail keywords is to... use the search bar on Google. Kind of anti-climatic, isn’t it?

Google suggestions are a great way to find variations of long-tail keywords. Simply type a phrase into your Google search bar and see what variations come up. If a variation turns up on Google’s Autocomplete Suggestions, it is a phrase or query people have actively searched for or are currently searching for.

Google’s Related Searches

Google’s Related Searches also allow you to weed out long-tail keywords. The only difference is that autocomplete suggestions appear while you type your question, whereas related searches appear below the first page of organic results at the bottom of the SERP (Search Engine Results Page).

google related searches

The keywords you receive here may be more personalized. You may also find slightly more keywords when compared to Google’s autocomplete suggestions.

Google’s “People also ask” Sections

Based on the queries you make, Google sometimes provides you with a few related questions in the “People also ask” section. You may take note of these questions, and then enter those searches into the Google search bar to see how they autofill.

Google people also ask

3. Use Wikipedia

Wikipedia is one of the most optimized websites on the internet. You can learn a lot by observing Wikipedia’s on-page optimization.

When you are researching a topic, try going to Wikipedia. Once there, check the table of contents and you’ll find a lot of potential ideas for long-tail keywords. You can also check the “See Also” section at the bottom of the Wikipedia page and find related terms you may use as ideas for long-tail keywords.

4. Use Question Modifiers

A lot of the queries on Google are phrased as questions. Eight percent to be exact. To put this small (!) figure into context, approximately 3.5 billion Google searches are made every day. That is 280 million questions asked in a day. Phew.

When you try to think of long-tail searches customers may ask, be sure to come up with some that begin with question modifiers such as “why”, “what”, “how”, etc. These target specific issues people may have.

5. Use Qualifiers

While using question modifiers, try to add qualifiers or adjectives to short-tail keywords that are relevant to your business. For example, if your business sells kitchen utensils, include terms such as “durable”, “high quality” or anything else you may find relevant.

Try to add geographic information as well. For example, “durable kitchen utensils New York”. These may be specific, but it is more likely that the customers looking for this product will narrow their search to their respective geographic location. This gives you an increased chance of conversions.

6. Run a Gap Analysis

In a Gap Analysis, you go through your website’s content for relevant topics you have not covered yet or are not ranking highly for. It can be conducted by reviewing your articles for areas that can be improved upon. This analysis gives you an insight into which topics and long-tail keywords your site should be focusing on.

7. Use Insights From Your Website Analytics

Your website analytics can offer you a goldmine of useful information. If you go through the analytics reports, you will find all the relevant keyword phrases or long-term queries that drive traffic to your site.

These queries may be relevant to your business, yet not answered by any articles or posts on your site. If visitors are looking for the answers to these queries on your website, they are probably doing the same on search engines. So, create pages on your website that are relevant to these queries and you will see more organic traffic.

8. Analyze Your Search Query Reports

Use your Search Query Reports the same way you’d use your analytics if you’re running a PPC Campaign in AdWords. The Search Query Report shows which search queries increased traffic to your website by having people click on your ads rather than finding you through organic search results.

You also get more detailed access to this data than you do for your organic search results in Google Analytics. It is easier to observe which specific keywords are converting leads and not just driving traffic. Long-tail keywords with high conversion rates are extremely valuable to your SEO strategy.

9. Use Keyword Research Tools

Keyword Research tools make this entire process easier. They eliminate the possibility of human error and provide you with keywords that are generated based on statistics and real-life searches.

You can get started with something basic such as Google Trends. It lets you find popular searches that are relevant right now, such as “When is Jake Paul getting knocked out?”

However, if you are searching for specific & relevant long-tail keywords, you can try KeywordBin instead.

KeywordBin generates keywords from real searches performed on Google. It helps you find phrases, comparisons, local search terms, questions, and research terms in real-time.

Oh, and it also generates high-quality long-tail keywords that are sure to attract more customers!

10. Browse sites such as eHow & WikiHow

Websites such as WikiHow and eHow run on keyword research, mainly long-tail keyword research. Companies that run these websites use algorithms to identify long-tail keywords and create content that targets those keywords to get good rankings.

Browse these sites to find long-tail keywords and create content that centers around these keywords. If these sites are focusing on particular phrases or topics, be sure that they have high search volumes. However, the content they are producing usually lacks in quality that is no longer favored by Google.

If you can churn out good content with great value that centers around long-tail keywords, you can easily outrank these websites.

11. Use Online Forums & Boards

Online forums like Reddit are a great way of mining long-tail keywords and keywords in general. This is because on forums you can find people asking and answering questions that may be relevant to your business.

If someone asks a question on a forum, others are likely using search engines like Google to look for the answers to the same queries. Go to an online forum where your target audience gathers. Look for active threads and identify the keywords in queries or discussions that are being commonly used.

If you find that a lot of people are asking a specific question or are enquiring about a certain topic on a forum, dedicate a page on your website to that particular topic. If you are not aware of what forums or discussion boards your target audience frequents, simply type in “(relevant keyword) + forum” on Google’s search bar and you will find them.

12. Use Q&A Sites

Q&A sites like Quora can also be a great source of long-tail keywords. They function similarly to online forums when it comes to identifying keywords. Much like forums, Q&A sites list the most popular questions of a topic.

Some of the questions have long-tail keywords that can help you brainstorm new keywords in your niche. Others include high-volume keywords that you may add to your list of potential keywords. They help you generate laterally related long-tail keywords that you may not have thought of yourself.

Questions can make great long-tail keywords that help you target your niche as it lets you find people who are actively searching for information.

13. Research Your Competitors

Ah, yes. The quintessential business tactic.

Researching your competitors enables you to see which specific long-tail keywords they are using to rank higher on the SERP. You may use Google Search and other SEO tools for this.

Look at which keywords appear frequently on top-ranking pages. Then try to incorporate those keywords into your content. This way you will find new ideas for long-tail keywords you might not have thought of yet.

Final Thoughts

Long-tail keywords should be an integral part of your SEO & content marketing strategy. If you successfully manage to integrate these keywords into your content, you will be able to match user intent and increase your conversion rates.

You will also be able to engage your viewers better by using the phrases or terms that they use and boost traffic to your website. Doing so would allow you to target your niche more effectively, which would possibly enable you to beat high authority websites in search engine rankings.

This entire process becomes easier if you have a tool like KeywordBin at your disposal.

So what are you waiting for? Sign up for FREE today and start finding new keywords that drive more traffic to your site!