The Beginner’s Guide to SEO In 2021 - All You Need To Know

You’ve probably heard the term “SEO” quite a lot, either as someone who works in Marketing or simply watches YouTube videos on business topics in their pajamas. It is a part of the life of everyone who uses search engines like Google or Bing, whether they know it or not.

In fact, SEO was used when you found this article by searching for it on Google. Either way, it is not as complicated as many people think it is.

If you have absolutely no idea what SEO is, but want to know about it, you’re at the right place.

In this article, we’re offering you a comprehensive guide to SEO, helping you understand why it’s important, and how to get started with it.

What Is SEO?

SEO stands for “Search Engine Optimization.” It is a digital marketing strategy employed to improve the rankings of a website in search results on search engines like Google and increase organic (non-paid) traffic.

It does not include PPC optimization. PPC optimization has the same goal as SEO. The key difference is that PPC is paid for, and the person who is using the search engine will know that your website is using PPC.

Both SEO and PPC are part of Search Engine Marketing.

In simple words - SEO is everything you need to do to make Google believe that your website is one of high quality and rank it higher in your desired search queries.

Key Components of Search Engine Optimization (SEO)

There are a ton of technical factors associated with SEO that are hard to comprehend at times. But you need to understand the key components of SEO to successfully implement them.

Three of the key components of SEO are:

Important SEO Terminologies You Need To Understand

There are a few terms you will need to know to navigate through basic SEO fundamentals. These include:

On-Page SEO

On-Page SEO is also known as “Technical” SEO. It refers to all the steps you can take to improve your rankings by focusing on aspects of your website itself.

On-page SEO includes:

The goal of On-Page SEO is to provide a good User Experience with quality content while making it apparent to search engines what the website is about.

Off-Page SEO

Off-Page SEO refers to all strategies you use to improve search results ranking off your website. It mostly involves getting quality backlinks to infer that your website is trusted, and has authority and valuable content.

Off-Page SEO strategies include:

Off-Page SEO also involves other aspects of marketing such as branding & social media marketing. These have an indirect impact on the reliability and authority of your website.

A successful & comprehensive SEO strategy includes both On-Page & Off-Page activities.

SEO Techniques: The Good and The Bad

When it comes to SEO techniques, there are good ones, and there are bad ones (quite evil ones). The terms White Hat and Black Hat SEO are used to differentiate between good and bad SEO practices.

It is crucial for you to understand the difference between White Hat and Black Hat SEO. Getting yourself intentionally or unintentionally involved in Black Hat SEO can land you a penalty from Google or Bing, or even get your site banned from search engines.

White Hat SEO

White Hat SEO is a long-term strategy through which good rankings are a result of quality content, a good UX, & good optimization across the board.

White Hat SEO sticks to the regulations and guidelines set forth by Google’s Webmaster Guidelines.

The features of White Hat SEO are:

Black Hat SEO

Black Hat SEO refers to unethical practices one may use to improve the rankings of their website(s).

Using Black Hat SEO strategies will likely get your website a high ranking in a short time, but that will be short-lived. This is because the search engine you are using will soon recognize that you are using an underhanded method to gain an advantage and will penalize and ban your site.

The features of Black Hat SEO are:

While Black Hat SEO strategies will let you enjoy short-term results, it is not a recommended course of action as it is not a constructive approach to Search Engine Marketing.

Whereas White Hat strategies legitimately improve your rankings and give visitors a good experience when they find your website. This ultimately helps your website have a better ranking and helps your business grow.

Why Is SEO Important For Your Website?

SEO is an important aspect of the modern-day marketing strategy. If you are still not convinced, let’s go over a few reasons to illustrate its importance.

Rankings & Visibility

Consumers today use search engines for everyday facets of their lives - from buying products to researching on what to feed their pets. This is why Google is the most visited website on the planet.

Even if your site has quality content and/or you are selling a valuable product, it is very easy to get lost in translation amongst countless other websites.

Visibility is directly proportional to your rankings. In fact, 62% of consumers use search engines when they research a product and 41% of consumers use search engines when they are ready to buy. T

his is why you need to implement SEO strategies to rank higher on a search engine results page (SERP).

Organic Search Results

Organic search results are very important when it comes to getting users to complete a conversion or engagement into a sale. Therefore it is a critical aspect of a business’s website performance and instrumental to the buyer funnel.

Being visible to relevant search engines like Google is always going to be advantageous for any business or website. A comprehensive SEO strategy and website will take your business to the next level.

Web Traffic

One of the main goals of SEO is increased web traffic. 33% of clicks go to the search engine results page, and the top 5 listings get 75% of all clicks.

If you want consumers to find your website using a search engine, then you need an SEO strategy to rank among the top 5 listings, ideally as number 1.

Authority & Reliability

Consumers today have an access to a ton of helpful resources to learn about the products they want to buy. Search engines like Google want to provide them with informational & educational resources in order to help them do their research properly & purchase their products.

This is where SEO steps in. When you create high-quality & relevant content and earn the trust of visitors, you also earn the trust of the search engines and receive a better ranking. You do this by implementing proper SEO practices.

Better User Experience

You may be thinking of ways to maximize your organic search results ranking and increasing your visibility. Before you do all of that, you must realize that creating an optimal user experience should be your first step.

Optimizing your site for all devices (desktops, laptops, and phones) will boost your rankings. Similarly, by increasing your page load speeds you will convince consumers to spend more time on your page and reduce bounce rates.

Nearly 50% of consumers expect a page to load within 2 seconds. The higher the bounce rate, the lower your conversions.

Furthermore, Google has learned how to distinguish between a favorable and unfavorable user experience. This is a key aspect of how the biggest search engine in the world gives out rankings. This is why a seamless user experience is a critical aspect of how successful an SEO strategy is.

Cost-Effective Method

SEO is relatively cheap considering all the advantages it provides to your business and/ or website. It can cost you money, but the payoff will greatly benefit the brand and your business’s bottom line.

The implementation of a good SEO strategy will benefit your business in the long term. It will only get better with more attention and investment you provide it with. Realistically speaking, it is more of an investment rather than a business cost.

Growth Opportunities

SEO is a key factor for business growth in the digital landscape. This is because it helps you achieve many of your business goals.

It helps build a community, improves customer experience, increases your authority and brand image, drives more people to your website, increases conversions to sales & gives you an edge over your competition. All of these advantages eventually result in the growth of your business.

How To Get Started With SEO

Focus On The User

Google’s algorithm is impossible to predict since it is constantly updating. However, the algorithm was designed to provide the best results for its users.

So as you improve your site, place importance on the users first. Make your website easy to navigate, put out educational and straightforward content, & choose topics that are relevant to their needs.

This way you will be working in tandem with Google’s core strategy as your common goal of focusing on the consumer will be aligned.

Use Keyword Optimization and Topic Creation

Google’s RankBrain AI has learned how to focus more on user intent than just keywords. As a result, it is now more important t to optimize for specific topics. Even still, keyword research is needed to select which keywords you would want to optimize within your topics.

First, come up with the topics you want to focus on. List as many relevant topics as you can think of. A topic is usually just a few words long, such as “SEO tools” or “Project Management”

Ask yourself the following questions before you get started -

After the topics have been decided, it is time to do some research into what you want to optimize your website around. Try to make sure that the topic is associated with about 7-10 target keywords. Choose keywords with a higher search volume.

This helps your website be more comprehensive and increases your visibility within Google’s search engine results page (SERP). This will ultimately contribute to your website receiving a better ranking.

Does this seem like too much work?

Or perhaps you’re a bit intimidated by the complexities involved in keyword selection. As stated above, it is a very important element for any SEO strategy. Use KeywordBin and explore keyword ideas based on real searches generated on Google.

Implement a Pillar Content Strategy

A Pillar Page is a page on your website that codifies your content. What that means is that the pillar page helps organize your content and gives it structure. They’re a lot like chapters in a textbook which makes it easier for readers to navigate through the book, in this case, your website.

There are two reasons why pillar pages are important in an SEO strategy.

First, as stated before, it helps organize your content so that people can have a seamless user experience and easily browse your site.

Secondly, it helps your rankings because it makes your content clutter-free. This is important as Google’s algorithm prefers it when a website has clutter-free content and can specify what each piece of content is about.


The implementation of SEO is a complex process with ever-evolving techniques, tactics & practices. However, it is still very important if you wish your business to be found by consumers and increase web traffic. It is a key part of modern-day marketing and its importance cannot be underestimated.

A good keyword research tool can help you craft a solid SEO strategy that drives results. If you want to find keywords that help you rank higher on search results without breaking the bank, KeywordBin is here for you.

Create a free account on KeywordBin today and start finding revenue-generating keywords now!

How To Use Google Keyword Planner (+ Alternatives)

What if you could get keyword ideas for your content or PPC campaigns without spending money on expensive keyword tools?

Google’s own Keyword Planner lets you do exactly that.

Formerly known as "Google Keyword Tool”, Google keyword planner is an excellent tool to use to reach a wider audience, drive more traffic, and increase your conversion rates. On top of that, it’s completely free.

A total win-win situation.

With a few simple steps, you can use Google keyword planner for your keywords and discover thousands of opportunities to optimize your search rankings.

The goal of this article is to provide you with a thorough understanding of how the Google Keyword Planner works so you can fully take advantage of its features. Whether you want to learn about its features or want to have a look at some of its alternatives, we’ve got you covered.

What Is Google Keyword Planner?

Google Keyword Planner, a part of Google Ads, is a versatile, full-featured tool that can help you with a wide range of keyword searching and planning tasks. Apart from providing keyword ideas for organic and paid search, Google Keyword Planner also allows you to organize your research into campaigns.

google ads logo

A user can access a variety of data inside the keyword tool, including new keyword ideas and monthly search volume figures. Users can then use the information provided by Google to create keyword lists that will help them run Google Ad campaigns.

While most people use this tool for PPC campaigns, it can also be utilized for SEO (Search Engine Optimization) campaigns and for a number of other purposes, including content planning, negative keyword lists, cost per click estimates, and more.

What Can You Do With The Google Keyword Planner?

It can be quite frustrating to pay for keyword research tools with high monthly subscriptions, and yet get inconsistent results. Google Keyword Planner offers you a quality tool that will save you money and offer the most relevant insights while being completely free of cost!

Here’s what you can do with Google Keyword Planner.

1. Discover new keywords

The best place to search for new keywords and gain insight into the search terms your potential customers and audiences are using is under 'Discover New Keywords'.

Using the keyword planner, you can enter more general and broad search terms like "Women’s Summer wears" or "summer wears for women" in order to see insights and related keywords.

You will see more suggestions if you choose a broader set of keywords, but be careful not to be too general or too specific. It would be more appropriate to start with the type of summer wear you are trying to sell, for example, "women’s maxi dresses".

2. Check out the average monthly searches

Keyword Planner provides estimated monthly searches to help you understand the short-term trends. For marketing campaigns, it is crucial to know how frequently keywords are searched in your industry, and how the frequency of these keywords changes over time.

Most popular keywords are more difficult to compete for when it comes to ad rankings. A bid for such a keyword is also more expensive.

Therefore, it is advisable to choose keywords that have a good number of average monthly searches but aren't highly competitive.

Google keyword planner will allow you to easily sort your keyword list and find the keywords that create the right balance between popularity and competition.

3. Getting search volume and forecasts

Getting forecasts for your campaigns based on search volume information is another great advantage of using the Google Keyword Planner. Using this tool, you can look at a long list of keywords and get an approximation of search volume for each of them.

All you have to do is enter the list and Google will provide you with the forecasted impressions and clicks you can anticipate from it.

4. Get Two In One - SEO and PPC

PPC is a form of paid advertising while SEO attempts to boost rankings organically when customers enter search terms into a search engine such as Google or Bing.

Both PPC and SEO marketing goals can be accomplished using Google Keyword Planner.

When you use the tool for SEO, although you need a Google Ads account to access it, you won't need to spend any money on ads to reap all the rewards it has to offer.

5. Obtain keyword cost data

Another important aspect to consider for your campaign is the cost of keywords you wish to target.

Thanks to the Keyword Planner, you can now determine the average cost of showing your ad for a keyword which will allow you to decide which keywords fit your strategy and budget the most.

How To Use The Google Keyword Planner? (The Ultimate Guide)

Step 1: Set Up A Google Ads Account

google keyword planner
Image Source: MonsterInsights

Using the Keyword Planner requires a Google Ads account, which is free and easy to set up. It only takes a few seconds to complete the sign-up process.

You just need to provide some information about yourself and your business such as your billing country, time zone, and currency. Click “Submit” once you've filled out the information.

Once you’ve created your account, visit the Google Ads home page and click the ‘Start Now’ button. You can now sign in by selecting your Google Ads account.

If you are not running an active campaign, you can still use the Keyword Planner. It is however important to set up a Google Adwords campaign.

Step 2: Launch The Keyword Planner

To access the Keyword Planner, select Planning/Keyword Planner from the Tools & Settings box located in your account's navigation bar (displayed as a wrench icon).

There are two options for starting your campaign:

google keyword planner options

Step 3: Choose The ‘Discover New Keywords’ Option

Once you select Discover new keywords, two tabs will appear: “Start with Keywords” and Start with a Website.

To discover new keywords for your campaigns, we recommend that you use the "Discover New Keywords" section since it will provide you with an unlimited supply of new keywords.

When you choose to start with keywords, you can enter words (for example Women’s summer wears) or phrases (for example most comfortable and Kawai summer wears) to find keywords.

You can also just enter your seed keyword and the country you would like to target and you will be ready to go.

If you choose to start with the ‘Start with a Website’ option, a list of keyword suggestions will appear after entering a website URL. This option is perfect for monitoring what your competitors are doing and create a strategy to compete with the same keywords.

You can find a lot of new keywords using this technique that you would’t have found using the keyword seed method. It's a wise move to look at a variety of keywords from multiple competitors for an endless supply of new keyword ideas for PPC and SEO.

Step 4: Review And Filter The Keywords Results Page

The Keywords Results Page allows you to filter and sort results to make the most out of the Keyword Planner tool.

You have the option of targeting based on Location, Language, Search networks, and Date range at the top of the Keyword Results Page.

Next, we have “Add Filter”, which can be found above your suggested keywords. Keyword text, exclude keywords, exclude adult ideas, average monthly searches, competition, ad impression share, and top-of-page bid are all available as filtering options.

There are four metrics that Google Keyword Planner shows you about each keyword:

Step 5: Make Use of Forecasts

If you want to forecast the future search volume, enter your keyword or phrases in the box.

google keyword planner search forecasts

In addition to the total number of clicks, Google Keyword Planner will highlight how often your ad will be displayed, how much it will cost, how it will rank, and how much it will cost you per click (CPC) in the next 30 days.

Your website's performance can be boosted using keywords selected from this information.

If you want fast results, opt for a keyword with low to moderate competition and greater than 1000 search volumes.

Step 6: Create A Keyword Strategy And Access Plans

Google Keyword Planner allows you to craft a plan once you’ve gathered the insights. A plan can be used to create ad groupings, add search terms, select keywords, and ultimately create campaigns.

You can also view forecast information for the following month by clicking on the 'Plan overview' link.

google keyword planner plan overview

It’s possible to save the Ad Groups and the plan that you create as well as your keywords for you to access them at a later time.

When you access Keyword Planner, you will be able to see the existing Plans that you have implemented.

The Keyword Planner is an excellent tool for discovering new ways for connecting with users and potential customers, regardless of whether you use it for paid advertisements or SEO.

Now that you know how to filter and use them, you can analyze your keywords and use the tools available in Keyword Planner to maximize your campaign's performance.

But if Google Keyword Planner sounds much of a work, you can consider a couple of great alternatives.

The Best Google Keyword Planner Alternative - KeywordBin


We might be a little biased here, but we can assure you we have good reason to be.

KeywordBin is a keyword research platform that allows you to explore the most searched phrase in Google in real-time, do comparisons, find local search phrases, and gain volume, CPC, ad competition, and trend data, allowing you to improve your SEO greatly.

What you will enjoy the most about this keyword research tool is that you can explore keyword suggestions derived from actual Google searches and find words, comparisons, local, inquiries, and even research terms in less than 60 seconds.

It is one of the finest keyword research tools out there trusted by companies of all sizes. KeywordBin comes with two pricing plans - Business and Startup. The Startup plan starts from $20/month and is limited to 50 daily searches. If you need more functionality, you can opt for the Business plan, which expands your range to 200 daily searches.

Final Thoughts

Although Google Keyword Planner was initially created as an advertising tool, it is a great tool for SEO as well. You can find keywords by searching or putting in a website address.

If you want to understand the value of the keywords, you can simply look at the bidding levels and the level of competition.

Google Keyword Planner is undoubtedly one of the best free keyword planning tools in the market.

But if you’re looking for an affordable keyword research tool that helps you find revenue-driving keywords generated from real searches performed in Google, KeywordBin might just be the perfect tool for you.

Create your free KeywordBin account today and see for yourself!

The Ultimate Guide to Keyword Research In 2021

Keyword research should be the primary task on your SEO to-do list if you’re looking to grow traffic to your websites. But keyword research can be quite tricky at times, especially without the right tools.

A well-crafted SEO strategy begins with keyword research. It is also an important part of your PPC marketing strategy.

In this article, we’ll explain what keyword research is and how to do it, along with a few bonus tips for you to make data-driven decisions about your website's SEO strategy.

What Is Keyword Research?

The method by which marketers determine which phrases are popular and regularly searched for by their target demographic is known as keyword research.

Not only does keyword research involve collecting keywords, but it also involves classifying and categorizing them into logical, related categories, which can help you decide how to update current pages on your site or generate new material.

The goal of keyword research is to help you understand what consumers require and adapt your website content to meet their needs.

Why Keyword Research is an Integral Part of Your SEO Strategy

The core benefit of keyword research is that it reveals what search terms your target audience uses. It's crucial to do keyword research to understand what your target audience is looking for and what will create value for them.

Only after conducting enough and thorough keyword research, you will be able to develop a feasible SEO strategy. After you have a sound strategy, you may then construct a specific plan of action to reach your objectives.

The purpose of SEO is to have your content appear at the top of search engine results pages (SERPs) for keywords that are relevant to your content. The right keywords, when chosen and handled correctly, can lead to a noticeable increase in website traffic.

The Step-By-Step Guide To Keyword Research

The keyword research process discussed below will give you a reasonable structure and a good foundation for identifying, extending, and prioritizing keywords for your website.

Step 1 - Research your niche

It's ideal to start by learning everything you can about your industry or niche before deciding on the finest keywords to use to optimize your page. It can provide you with unique ideas and point you in the direction when it comes to optimizing your SEO strategy.

Get to know your current consumers by engaging with them. Learn what words customers use to describe your brand, company, product, or service.

Try to see yourself in the shoes of your potential customers. What would you say about the brand's offering if you were to tell a friend about it?

Step 2 - Make a Mission Statement

Consider your purpose before you start anything. Take your time and write down the purpose of your business in the form of a mission statement.

Consider questions like:

Making a mission statement will provide a direction for your SEO strategy. The search phrases you will use should be relevant to your objectives. The purpose of your SEO copywriting and the content will also be influenced by your mission statement.

Step 3 - Identify seed keyword topics

Finding seed keyword topics is the first step in keyword research. Seed keywords are broad terms that define relevant topics to your target market. They help you in defining your niche and identifying your competition.

Every keyword research tool will ask for a seed keyword, which it will then utilize to build a massive list of keyword suggestions.

The most basic strategy for finding seed keywords is to write down a few statements that best describe your products and services.

Break down your business into broad categories and select a few keywords for each. This will enable you to get a list of the most relevant keywords to use as a starting point for more extensive SEO keyword research.

If you already have a product or service you're trying to market online, generating seed keywords is simple. When consumers are searching Google for the products that you offer, consider what they will enter.

You might use the following seed keywords if you sell summer wears:

Try experimenting with seed keywords to see what works best with your target customers and what leads to more relevant keyword lists.

Step 4 - Use a good keyword research tool

Once you’ve researched your niche, written down your mission statement, and found a list of seed keywords, it's time to use a keyword research tool to further refine your search terms.

Almost all keyword research tools operate in the same way. You enter a seed keyword, then they search their database for keyword suggestions based on that keyword.

But the right tool can help you get the most relevant keywords in the shortest of time.

One such tool is KeywordBin. It allows you to explore keyword suggestions derived from actual Google searches, and find words, comparisons, local, inquiries, and even research terms in less than 60 seconds.

KeywordBin is also quite affordable, with its Startup plan starting from $20 a month. You can also upgrade to its Business plan for only $50 a month if you want extended functionalities.

Step 5 - Determine long-tail keywords

In search terms, seed keywords are generally short, highly relevant terms that are closely associated with your brand's primary topic or category. Long-tail keywords are generally more descriptive and are usually more relevant to your target audience.

If your website publishes content about summer wear, using long-tail keywords like "What are the most comfortable summer wears?" will attract a more relevant audience than the seed keyword "summer wears".

Since long-tail keywords are focused on a specific topic or product, they often get a higher conversion rate.

Step 6 - Analyze your competition

Searching for keywords related to your brand solely on Google is not enough. You should also keep track of the activities of your competitors. It is important to understand the content landscape of your industry if you want to improve your SEO strategy.

Aside from exploring your own site for keywords, you can also explore the sites of your competitors. You can make your keyword list more effective by looking for keywords where your competitors rank fairly well and where you may not, or even where both of your ranks are quite close.

Step 7 - Examine your search intent

Search intent is the reason behind a search. Considering who your target audience is will help you reach them with a better message.

When you are able to discover the search intent behind potential readers or customers, you’ll be able to tailor your keyword research accordingly.

A good way to find high-volume keywords related to your brand or topic is through research. But the best way to find keywords is to match the search intent of your potential and target customers.

When potential customer types in a certain key phrase into Google, try to find out the intent of their search.

Is their purpose:

Tips for Improving Your Keyword Research Strategy

Keyword Research Tip #1 - Prioritize your keyword list

You will likely discover many keywords that require more than simply adding to a page's title tag. In that case, it is appropriate to prioritize your keywords and select the most important ones that you will be using in your campaign.

Keeping that in mind, it's important to remember that the words you choose may depend on how competitive your industry is.

#2 Construct preferred landing pages

As soon as your keywords are defined this way, you can begin mapping them to specific pages and begin ranking those pages for the priority keywords. Your SEO efforts should be focused on optimizing these pages for your top keywords.

#3 Emphasize on relevance and volume of your keyword

Relevance is an important factor in how Google ranks content. This is where the search intent comes into play. Your content needs to meet the readers' needs if you want it to rank higher for a keyword.

In addition to creating a list of potential keywords, you can also use metrics like search volume to determine how valuable each keyword would be for your business.

You should also keep in mind that a keyword might rank at the top of the page for a while, but if no one searches for that term, there will be no traffic to your site.

Typically, volume is measured by the monthly search volume (MSV), which represents the number of times a keyword has been searched by a wide cross-section of users.

#4 Avoid keyword cannibalization

Using your exact focus keyword more than once is not recommended. It could lead to keyword cannibalization, which could adversely affect your rankings.

Google usually has a hard time distinguishing similar content. It might therefore rank pages or posts with similar content lower in the search results.

#5 Continue your keyword research cycle

Keyword research is a process that should never end, even though you will likely spend the most time on it at the beginning of your work on a site.

There are many reasons for further keyword research and prioritization, including changes in the marketplace, fresh competitors, changes in Google, and changes in your business.

A continuous keyword study is one of the best ways to ensure that you never lose your competitive edge.

Keep the cycle going and it will keep benefiting you in the long run.

#6 To make sure Google understands your text, include related keyphrases

Your related keyphrases should extend the understanding of your focus keyphrase and improve Google's understanding of the topic you're talking about. Your article's focus keyphrase can be illustrated better using related keyphrases within your content.

Consider those related search terms that appear when you type in a keyword in Google when you're having trouble coming up with more keywords to use. Google will suggest related searches based on your original phrase if you type it in and scroll down to the bottom of its results.

Final Word

You can make your SEO strategy as effective as possible by making a keyword list that is comprehensive and relevant.

Choosing the right keywords is undoubtedly one of the most important aspects of any SEO strategy. It sets the tone for your on-page optimization and your content marketing efforts as a whole.

Make sure the content you create matches the kind of content people are looking for.

If you want to get the best results out of your keyword research efforts without stretching your budget, KeywordBin is here for you. It allows you to collect data on crucial metrics like search volume and competition, and to leverage long-tail keywords to boost your conversion rate.

Create a free account on KeywordBin today and start finding revenue-generating keywords in no time!

10 Free Keyword Research Tools To Kickstart Your SEO Strategy

Keyword research is an important step if you’re looking to grow organic traffic to your site. It helps you write content that is optimized to rank higher in search results. The right keyword tool can help you research keywords easily and allows you to craft a robust SEO strategy.

But finding the right keyword research tool is no easy task. The sheer number of tools available in the market makes it even more tricky.

In this article, we’ve compiled a list of 10 keyword research tools to help you kickstart your SEO strategy and compete for the right keywords, and (wait for it) are FREE to use!

Why Keyword Research Tools Are Important

Keyword research is a vital step if you are looking to establish a digital presence for your new business, reviving an old one, or just crafting your content strategy.

Keyword research helps you identify the words and phrases most frequently used by your target audience that are relevant to your business.

The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. A strong keyword research practice is the first step toward a great SEO strategy for your website.

Keyword research tools make the process of finding the right keywords a lot easier, and more efficient. These tools help you drive traffic to your website and understand how your competitors are performing.

10 Free Keyword Research Tools For Crafting Your SEO Strategy

1. KeywordBin

keywordbin logo

KeywordBin is a keyword research platform that allows you to explore the most searched phrase in Google in real-time, do comparisons, find local search phrases, and gain volume, CPC, ad competition, and trend data. In short, it allows you to improve your SEO strategy and rank higher in search results.

The best part about KeywordBin is that you can explore keyword suggestions derived from actual Google searches and find words, comparisons, local, inquiries, and even research terms in less than 60 seconds.

Source: KeywordBin

Features and Benefits

2. AnswerThePublic

answerthepublic logo

AnswerThePublic organizes the data into categories such as questions, prepositions, alphabetical queries, and related searches. It is an excellent place to start if you're looking for a free keyword research tool.

Source: AnswerThePublic

To help you get an idea of how AnswerThePublic works, here’s an example.

Let’s say our keyword is ‘sandwich’’. First, the queries are broken down by related questions:

Next, the queries are broken down into related prepositions:

Then, the queries are broken down into comparisons:

Once you find the comparisons, the queries are broken down by alphabetical order. Then finally, the queries are broken down into related searches:

Pretty neat, right?

Features and Benefits


soovle logo

Soovle is a great tool for finding the most relevant terms for Google and for Wikipedia, Amazon,, YouTube, Bing, and Yahoo.

Source: Soovle

Features and Benefits

4. Ahrefs Keyword Explorer

ahrefs logo

Ahrefs offers a keyword research tool named Keyword Explorer, which is branded as the most complete keyword research tool on the market. Keyword Explorer is a data-driven and user-friendly tool that combines extensive keyword research with user-generated queries. This makes it much easier to streamline and manage your site's content.

ahrefs keyword explorer
Source: Ahrefs

Features and Benefits

5. QuestionDB

questionDB logo

According to a study, more than a quarter of all search engine requests are questions. QuestionDB is a search engine that finds the questions people are asking about a particular topic. These are taken from a Reddit-sourced collection of 48 million questions. It groups questions by filtering them by popularity or topic, making keyword hunting easier.

Source: QuestionDB

Features and Benefits

6. WordStream Keyword Tool

wordstream logo

WordStream allows you to conduct keyword research by just typing in a keyword or a website URL. It is a great fit for advertisers, agencies, small-to-medium-sized business owners, students, and anyone wishing to get started with keyword research.

wordstream keyword tool
Source: Wordstream

Features and Benefits

7. Keyword Tool Dominator

ktd logo

Keyword Dominator Tool allows you to find long-tail keywords that your target audience is looking for. It has keyword tools for eBay, Amazon, and other sites. Each tool provides a list of keywords, and some of them allow you to filter by region.

Keyword Tool Dominator identifies the top 10 most frequent keywords on Amazon, eBay, Etsy, Walmart, and YouTube, along with search engines like Google. This tool is perfect for creating fully optimized product descriptions for your e-commerce website, blog, or videos.

KTD helps you gain a competitive edge with 300,000 users putting their trust in it. It also lets you identify newly trending keywords before your competitors start using them in their content.

Source: Keyword Tool Dominator

Features and Benefits

8. Google Keyword Planner

google logo

Google Keyword Planner is one of the most popular free keyword research tools used for creating search network campaigns. It assists in selecting competitive bids and budgets for your business. This tool provides keyword suggestions and traffic projections for your website. The biggest advantage of this keyword searching tool is that the information comes directly from Google.

Although Google Keyword Planner is part of the Adwords PPC program, it may be used to find keywords for paid ads. It's also a great all-around solution for boosting your organic search results.

google keyword planner
Source: Google Ads

Features and Benefits

9. UberSuggest

ubersuggest logo

Ubersuggest by Neil Patel is an amazing tool for identifying keyword opportunities, whether for SEO or content creation. It can generate a number of long-tail keyword variations, some of which are headline-worthy and can come quite handy for content marketers.

Source: Neil Patel

Features and Benefits

10. Google Trends

google trends logo

Google Trends is another keyword research tool from Google that uses Google's real-time search data. You can look for additional information about people's search interests such as the most relevant articles, interest by location, trending inquiries, and related topics. You will also be able to see a map after you search for a phrase that indicates the locations where the term is most popular around the world.

Google Trends
Source: Google Trends

Features and Benefits

Final Thoughts

The list that we’ve compiled for this article includes free keyword research tools that are great options for marketers getting started in SEO. But a lot of these tools are good enough to conduct keyword research tools for small and mid-sized businesses.

But if free tools aren’t cutting it for you, you can take this list as a starting point and start looking for the paid tools that suit your SEO needs. Or, you can put your trust in us to help you find revenue-driving keywords. Sign up today on KeywordBin and get started for free!