So maybe you’re the new kid on the block trying to make something of yourself in the extremely competitive world of Marketing. Perhaps you’re a grizzled vet trying to get his site a higher ranking in the results pages of search engines. Either way, your singular goal is to drive more traffic to your website.
The good news is that years of research conducted by professionals have yielded great results - not just in theory but also in practice.
In this article, you get to learn about how you can increase traffic to your website by implementing changes in your SEO strategy.
But first, let’s get to know a bit more about web traffic.
What is Website Traffic and Why Is It Important
Website traffic refers to the number of people who visit your website. It is measured in ‘visits’ - sometimes referred to as ‘sessions’. People use analytics tools to calculate the total number of pageviews & unique pageviews.
Pageviews refer to the total number of times your site was visited in a given period. Unique pageviews refer to how many times people have visited your site, some only once and some multiple times.
Increased website traffic spreads brand awareness. It also allows you to convert more leads into sales.
However, increased traffic does not always lead to more conversions, in fact, sometimes it leads to lower conversion rates. In these cases, the traffic isn’t targeted - even though more people are clicking on your website, they are doing so without any intention of buying your products.
But to give you the best shot at better conversion rates, you need to grow your website traffic steadily.
12 Ways To Direct More Traffic To Your Website
These are the ways you can bring in traffic that has high conversion rates:
- Optimize Your Website For Search (SEO)
- Update Your Website.
- Try YouTube Marketing.
- Use Analytics Tools.
- Get Involved With Guest Blogging.
- Try Social Media Marketing.
- Participate in Forums and Online Communities.
- Try Affiliate Marketing.
- Collaborate With Other Businesses.
- Try Press Releases.
- Paid Advertisements.
- Launch Email Marketing Campaigns.
1. Optimize Your Website For Search
SEO strategies are a must if you want to comprehensively increase traffic to your website that actually leads to more conversions. It allows you to gain consistent, long-term results. With proper SEO implementation, you’ll rank higher in organic search for Search Engines like Google.
To do this, you will need to target popular topics in your niche. The first step would be to find high-volume, low-competition keywords (like long-tail keywords). You can do this by using nifty tools like KeywordBin.
After you’ve found relevant keywords and have made a list, produce helpful & high-quality content centered around those keywords and publish them on your site.
In the beginning, you may want to focus on keywords with mild search volumes (like under 10,000 a month). After you’ve spent time creating blog content and optimizing your product pages, you may go for higher-ranking keywords.
Remember, one of the core fundamentals of getting organic website traffic is to have the foundation of your website built on relevant keywords. If you do that well, you already have a head start.
2. Update Your Website
To keep your content “fresh” and favorable in the eyes of the Google algorithm, you have to make sure your content is updated.
One of the main reasons for this constant updating is that the information in your old blog posts may become redundant and outdated, making it less valuable for your audience. This can cause your site to lose ranking for the keyword it was competing for.
When it comes to blog posts, less can be more. Just because you post a lot of articles on your blog, doesn’t mean you will drive more traffic to your website. A lot of the posts become scattered and don’t provide the same value to viewers like they would had they been presented together even if they had credible backlinks.
This can cause your posts to drive less organic traffic and rank lower in SERPs (Search Engine Results Pages). To solve this, merge articles or blog posts that are relevant to each other. By way of merger and consolidation, the pages on your website are likely to perform better in the results pages of Search Engines.
You can also drive more traffic to your website if you repurpose your content on other channels.
For instance, if you take a blog post on your website and repurpose it into an infographic for Instagram, you will attract new viewers to your site. Not only that, you will reach new audiences on the channel or platform you are repurposing your content for and this will increase interest in a topic that may have become ‘buried’.
3. Exchange Backlinks
A lot of businesses strive to increase their website traffic making this field very competitive. However, the silver lining is that with this increased competition comes abundant opportunities for backlink exchanges.
Offer your content to relevant sites in your niche to be used as a resource in their website’s posts. You may offer them the same deal - you include their links to your posts too. This mutually beneficial backlink exchange tactic is often quite successful as it allows your target audience to find you and increases website traffic that leads to more conversions.
4. Try YouTube Marketing
People spend a lot of time on YouTube. People consume 1 billion hours of video content on YouTube a day, and the average American adult spends 24 minutes of their day on the platform.
YouTube is a fantastic resource you can use to increase website traffic. You may do so by creating YouTube advertisements, adding annotation links to your videos, and by providing links to your YouTube video descriptions. You may also try to get other YouTubers to share links to your website on their videos as well.
Maintain a consistent posting schedule for videos, and you will see an increase in website traffic in the long term.
5. Use Analytics Tools
Analytics tools are your friends when it comes to all things Marketing. Different analytics tools help you in different ways.
As stated before, keyword research is incredibly important when it comes to your SEO strategy. You must focus on the right keywords and create content for your website centered around them. Different tools allow you to see the rankings of keywords per their search volumes.
Google Trends shows you the popularity of top search queries in Google Search across various regions and languages. KeywordBin allows you to explore keyword ideas generated from real searches performed on google. You will find phrases, comparisons, local search terms, questions, and even research terms in real-time. It is an incredible tool to help you get started.
Analytics tools also help you to supervise your website traffic. For instance, Google Analytics is a tool that tracks & reports your website traffic. You may use it to figure out the strengths and weaknesses of your SEO strategy and adjust accordingly.
6. Write Guest Posts
Guest Blogging means you write for other blogs and they allow you to link back to your site. It is a great way to generate backlinks, increase SERP rankings, & boost referral traffic.
If you want to try your hand at guest blogging, research websites in your industry and pick out the ones you want to pitch to. If you don’t know where to start, type in “write for us” and “become a contributor” in conjunction with your industry in the Google Search Bar.
Once you find your available options, make sure they meet your standards - check the quality of their content and the site’s domain authority. Study their guest blogging guidelines and ask their editor what promotion options would be made available to you.
7. Participate in Forums & Online Communities
Participate in forums and online communities. Your target audience is likely to gather here and discuss their experiences which is a goldmine of information. These communities include:
- Facebook Groups
When engaging with people in these bubbles, try to be as helpful as you possibly can - answer their questions, try to provide solutions to their problems, and give them resources & materials.
Remember to keep an ear out for all feedback. Build a relationship based on trust and mutual respect. Once you’ve done that, try to look for windows of opportunities to promote your blogs. Be mindful that you only do this in the appropriate context. Don’t spam the group with links to your blogs unnecessarily.
The more active you are in these communities, the more goodwill you earn. Once you’re viewed as a credible source, people will flock to your blogs and this will drive more traffic to your website.
8. Try Affiliate Marketing
Affiliate Marketing is a marketing model where an affiliate partner is paid a commission for promoting a product or service made by another company. In this model, companies reward affiliate marketers with a payout for providing a specific desired result, usually sales.
Often, these sales come through website traffic. You’ve likely seen this in practice if you’ve ever spent more than 5 mins on YouTube.
This is a great way to drive more traffic to your website, especially if your affiliate is an established content creator with a large following. Your brand gets more exposure and you get to enjoy more lead conversions. Win-Win.
9. Use Social Media
Social Media platforms encapsulate all of our lives and also happens to be one of the most popular free marketing tools at our disposal (how convenient!).
You can use popular social media platforms such as:
Promote your blogs on these platforms. Post shareable, useful content across the board. This allows you to draw your social media followers to your website and increase traffic.
Creating simplified, shareable content is free and is not as hard as it seems. Be mindful to maintain quality control and you will see an increase in your website traffic.
10. Send Press Releases To Publications
Press releases are widely used by news outlets looking for stories to cover. As a result, sending press releases to publications allows you to build brand awareness and generate traffic to your website.
When done correctly, press releases are very effective. This is true especially if your press release is picked up by multiple publications as it increases the visibility of your business and its content. Apart from attracting visitors, your press release may also lead to interviews conducted by reporters which could be beneficial in the long term.
Your press release can be sent to various types of outlets and while the traditional press (Newspapers and Magazines) won’t directly affect your SEO, it will grant you great exposure nonetheless.
11. Try Paid Advertisements
If you’re in a hurry to generate more website traffic, paid ads are your best bet. Organic traffic may take a long time to generate whereas paid ads produce almost instantaneous results(IF done correctly).
Try to begin with something simple like Facebook ads. These are relatively cheap and provide great ROI (Return On Investment). You can also try email newsletters targeted towards an audience that is similar to your customer base. These options are adjustable and easily measurable.
Moreover, do not pay for banner ads. They usually have a low return on investments.
Paid advertisements are investments. If done right, they can yield great results.
12. Try Email Marketing
You may try to promote offers and send newsletters through email. This allows you to increase website traffic and stay in touch with your customers. When you send out these emails, provide useful information and links back to pages on your website.
Just don’t annoy your viewers by spamming them with emails. Or else, they’ll become disinterested in your brand and delete & unsubscribe from your emails. You can also use an email automation tool like OutReachBin to get started.
The most rudimentary step to increasing website traffic is by first conducting keyword research. Without it, everything else falls out of place. So, take the first step and get started with KeywordBin to find high-volume keywords and keyword ideas generated from real-time Google searches.
If you implement these tactics, you will see an increase in website traffic that will lead to more conversions over time. Some of these methods will give you instant gratification whereas others will require time and patience. Go ahead and see what options work for you and run with it.
Best of Luck!