Seed Keywords For SEO - The Complete Guide For 2021

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Keywords are the foundation upon which you build your SEO strategy. In fact, the success of your SEO strategy can rely heavily on the keywords you use. Seed keywords act like actual seeds, which help you grow your keyword strategy instead of growing into a tree.

If your website is optimized around the wrong keywords, your site will struggle for a spot at the bottom of SERP (Search Engine Results Pages) regardless of how much good content you publish and how many backlinks you provide.

However, your website will outrank its competitors and your SEO strategy will be successful if you focus on the right seed keywords.

In this guide, you will learn why picking the right seed keywords is an absolute necessity and how you can identify them easily.

First, let’s get to know what the term “seed keyword” actually means.

What Are Seed Keywords?

Seed Keywords are short-tail keywords generally comprised of one or two words without the use of any modifiers. Examples of a seed keyword could include something as simple as “cars” or “laptops”.

Seed keywords are often used to generate other keywords which in turn would help you optimize your website. A seed keyword is what you would put in a keyword generator like KeywordBin to come up with a list of keyword phrases.

Seed keywords and the other keyword phrases they help generate can be used in a lot of ways. For instance, these keywords can help you find out the topics relevant to your business or help you generate new ideas for content such as articles or videos.

How Can Seed Keywords Benefit Your SEO Strategy?

Despite being competitive, seed keywords can accelerate the success of your SEO strategy for your website and help it rank higher in organic search results.

There are 3 main reasons why you need Seed Keywords for your website:

Seed Keywords Help Generate Long-tail Keywords

Seed keywords can serve as a baseline to generate long-tail keywords which are less competitive than short-tail keywords. As a result, they optimize your site to rank higher.

When your site is optimized for long-tail keywords, it also optimizes the seed keywords from which your long-tail keywords stem. When you publish new content centered around a long-tail keyword, search engines like Google will associate your website with the long-tail keyword you used including the seed keyword from which it was created.

Seed Keywords Helps You Find Ideas For Your Blog Posts

If you have a list of seed keywords for your niche, finding topics for your blog posts becomes much simpler.

If you’re having a hard time coming up with topics or ideas for your next blog post, simply type in one of your seed keywords into Google’s Search Engine and note down all the variations Google’s Auto Suggest provides you. You will find long-tail keyword phrases that you could base your next blog post around.

Seed Keyword Help You Create Topic Clusters

Increasing the topical authority of your website for your given niche or desired topics is one of the best ways to rank higher in search engines.

Machine learning has enabled search engines to understand the importance of context. This helps search engines to determine what the main topics or subjects are of any given niche.

If your website covers all the relevant topics within your niche, it will have high topical authority as a result. The inverse is true for the opposite; if your website does not cover your niche comprehensively, it will have low topical authority.

To have high topical authority, you need to have a list of keywords that are relevant to your niche.

How Do You Identify Seed Keywords?

Identifying the right seed keywords can make or break your SEO strategy. As a result, you cannot take this process lightly.

Before you begin, ask yourself the following questions:

Note down the answers to these questions since they are a critical part of what comes after.

Moving on, there are 6 ways you can identify seed keywords. They are:

  1. Break down topics
  2. Making a list of your product or service terms
  3. Current ranking keywords
  4. Looking at what your competitors are doing
  5. Google’s related searches
  6. Using content to find keywords

Breaking Down Topics

Start by using your knowledge of the industry your business operates in and jot down some topics.

For instance, if the industry you operate in is Digital Banking, underline important aspects of digital banking. Such as:

After you’ve laid down the topics, you will have a list of seed keywords or a list of topics that you can down into seed keyword terms. In this case, it can be ‘internet banking’ or ‘mobile wallets’.

So, write down the main topical areas of interest and break them down into sub-topics. From there you will be able to identify seed keywords you will later be able to turn into long-tail keywords.

Making a List Of Your Products or Service Terms

Another method you can use to identify seed keywords is to list your offered products or services. Let’s use an Online Book Retailer as an example.

Start by listing the main genres of books this person would provide through their platform. Such as:

Try to use terms that people would normally search for. For instance, if you’re selling a book based on Quantum Mechanics and String Theory, you should list that under ‘Educational Books’.

Identifying Keywords Ranking Currently

If you’re new to the industry and don’t know which seed keywords to use, a great place to get started would be to look at what keywords other websites are ranking for.

Use KeywordBin and explore keyword ideas generated from real searches performed on Google. This tool also allows you to find phrases, comparisons, local search terms, questions, and research terms.

Looking At What Your Competitors Are Doing

You can look at what keywords your competitors are ranking for and find ideas for seed keywords. There are two different kinds of competitors you will need to research. They are:

You need to research competitors for keywords you already rank and for keywords you want to rank for in the future. If you’re new to your industry, you should probably focus more on your future competitors.

Assessing Google’s Related Searches

If you search for any keyword phrase on Google, you will be provided with a list of related keyword phrases at the bottom of the results page. This is a great way of finding seed keywords because it is convenient, cost-effective (it’s literally free), and it provides you with phrases people have searched for in real-time.

Using Content To Find Keywords

One of the best ways to find seed keywords is by researching your target audience. This is because these are the people you want to attract to your website in the first place.

Assuming you have a site search function on your website, analyze which keywords or phrases visitors are using in the search bar on your website. The user behavior displayed on your site is likely to mirror the same behavior in organic search.

Therefore, terms that are searched for on your site are also searched the same way on search engines as well. These terms and phrases could serve as inspiration for potential seed keywords.

If you don’t have a site search function available on your website, there are other ways you can research your target audience. For example:

How Do You Select The Right Seed Keywords For Your Website?

Now that you’ve identified some relevant seed keywords and have made a list, you might be asking yourself, “Which ones are best suited to help my site rank higher on search engine pages?”

This is a valid question since not all the seed keywords you’ve identified and put in your list may be relevant to your website.

To get started, choose seed keywords that reflect the content of your website and can be expanded into long-tail keywords with the help of modifiers.

Let us consider that your website is well developed. In that case, you might already be aware of relevant seed keywords. Moreover, you may skim through your website content to better understand which keywords you should focus on.

If your website is in its infancy, think long-term. Try to pinpoint what you are looking to accomplish with your website.

If your goal is to develop an e-commerce business, focus on seed keywords centered around the products you are trying to sell. If your goal is to create an educational platform, then choose seed keywords that are centered around educational information.

Where Do You Use The Seed Keywords You’ve Found?

You should insert your seed keywords on your site’s homepage. Optimize your sub-pages for long-tail keywords.

But don’t go about targeting too many seed keywords. For efficient On-Page SEO, choose one to three seed keywords for your site’s homepage. This is because On-Page SEO uses keywords in metatags like meta descriptions and title tags.

Meta descriptions usually support up to 160 words, whereas title tags support only 60 words. Therefore, you will not be able to use as many keywords.

How Do You Generate Long-Tail Keywords From Seed Keywords?

Seed keywords lay a foundation from which relevant long-tail keywords can ‘sprout’. Once you’ve identified relevant seed keywords and made a list, use a keyword research tool like KeywordBin to generate long-tail keywords.

Afterward, you can develop subpages and optimize them around the long-tail keywords you generated.

Final words

Creating a comprehensive list of seed keywords for your niche is an essential part of your SEO strategy and content creation. It will help you find ideas for new topics and help you to come up with long-tail keywords.

Additionally, having a list of seed keywords will help you by improving your topical authority by making sure your content is cohesive.

If finding seed keywords seems like too much work, get started with KeywordBin for free and make your keyword research easy and thorough with minimal effort!

13 Ways To Identify Long-tail Keywords in 2021

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Getting a good ranking for high-volume keywords can be a grueling undertaking due to high levels of competition.

The solution? Long-tail Keywords.

Long-tail Keywords can increase the revenue for your business by driving high converting traffic to your website.

In this article, we’re explaining how you can identify and implement long-tail keywords to increase traffic to your website with minimal effort.

What are Long-tail Keywords?

A long-tail keyword is a phrase that is generally comprised of 3-5 words. These phrases allow you to target more niche demographics as they tend to be more specific.

Long-tail keywords reflect how people search online better than general keywords. They enable you to attract premium quality traffic to your website that is more likely to lead to conversions.

Long-tail keywords become more instrumental as a customer progresses along their journey. Customers typically start with a simple search, & as the search engine brings them closer to solving their issue(s), their queries become more detailed.

This is where long-tail keywords come into play and help your business stand out from the rest.

Why Should You Focus On Long-tail Keywords?

There is less competition for rankings in the results pages of Google for long-tail keywords. This is why it is easier to rank for them. The longer and more detailed your search term is, the easier it is to rank for them. This is because it makes it easier for your target audience to find your niche.

Additionally, although these keywords are less used in search engines, the people who use them to find your website are more likely to buy your product or service.

For instance, if someone searched for “Cars for Sale”, Google would provide them information about car dealerships in their state, websites of car companies, and even the history of cars themselves.

However, if they searched for, “Hybrid Car for Sale in NYC”, Google would narrow down the searches to the specified type of car and geographic location. The customer now becomes more likely to purchase the hybrid car of their choice.

Google helps its users by showing them results that match their search intent. The chances of them making the purchase largely increase because of this specific search, and the chances of a business being found for its niche increases due to it ranking high for a group of long-tail keywords.

So, how do you identify long-tail keywords and employ them to attract more high-value customers? Here are some tips to help you get started.

13 Ways of Identifying The Right Long-Tailed Keywords

1. Build Buyer Personas and Map Their Journey

Before you do anything, you have to first identify & understand the people you are trying to sell your products to (your buyer personas).

Without knowing who your target audience is, you are simply guessing what people search for and how they search for it.

You must have a clear idea of how your buyer persona searches for information, why they look for it and how you can answer their queries. You need to understand how your target audience uses search engines and use this information to match user intent by using long-tail keywords.

2. Put Google To Use

Google is the most prominent search engine on the internet, and as a result, is one of the largest companies in the world. It has become a part of our everyday lives now and is also one of the most convenient tools you can use to find long-tail keywords. Here’s how.

Google’s Autocomplete Suggestions

The easiest way to get started on your quest to find the holy grail that is long-tail keywords is to... use the search bar on Google. Kind of anti-climatic, isn’t it?

Google suggestions are a great way to find variations of long-tail keywords. Simply type a phrase into your Google search bar and see what variations come up. If a variation turns up on Google’s Autocomplete Suggestions, it is a phrase or query people have actively searched for or are currently searching for.

Google’s Related Searches

Google’s Related Searches also allow you to weed out long-tail keywords. The only difference is that autocomplete suggestions appear while you type your question, whereas related searches appear below the first page of organic results at the bottom of the SERP (Search Engine Results Page).

google related searches

The keywords you receive here may be more personalized. You may also find slightly more keywords when compared to Google’s autocomplete suggestions.

Google’s “People also ask” Sections

Based on the queries you make, Google sometimes provides you with a few related questions in the “People also ask” section. You may take note of these questions, and then enter those searches into the Google search bar to see how they autofill.

Google people also ask

3. Use Wikipedia

Wikipedia is one of the most optimized websites on the internet. You can learn a lot by observing Wikipedia’s on-page optimization.

When you are researching a topic, try going to Wikipedia. Once there, check the table of contents and you’ll find a lot of potential ideas for long-tail keywords. You can also check the “See Also” section at the bottom of the Wikipedia page and find related terms you may use as ideas for long-tail keywords.

4. Use Question Modifiers

A lot of the queries on Google are phrased as questions. Eight percent to be exact. To put this small (!) figure into context, approximately 3.5 billion Google searches are made every day. That is 280 million questions asked in a day. Phew.

When you try to think of long-tail searches customers may ask, be sure to come up with some that begin with question modifiers such as “why”, “what”, “how”, etc. These target specific issues people may have.

5. Use Qualifiers

While using question modifiers, try to add qualifiers or adjectives to short-tail keywords that are relevant to your business. For example, if your business sells kitchen utensils, include terms such as “durable”, “high quality” or anything else you may find relevant.

Try to add geographic information as well. For example, “durable kitchen utensils New York”. These may be specific, but it is more likely that the customers looking for this product will narrow their search to their respective geographic location. This gives you an increased chance of conversions.

6. Run a Gap Analysis

In a Gap Analysis, you go through your website’s content for relevant topics you have not covered yet or are not ranking highly for. It can be conducted by reviewing your articles for areas that can be improved upon. This analysis gives you an insight into which topics and long-tail keywords your site should be focusing on.

7. Use Insights From Your Website Analytics

Your website analytics can offer you a goldmine of useful information. If you go through the analytics reports, you will find all the relevant keyword phrases or long-term queries that drive traffic to your site.

These queries may be relevant to your business, yet not answered by any articles or posts on your site. If visitors are looking for the answers to these queries on your website, they are probably doing the same on search engines. So, create pages on your website that are relevant to these queries and you will see more organic traffic.

8. Analyze Your Search Query Reports

Use your Search Query Reports the same way you’d use your analytics if you’re running a PPC Campaign in AdWords. The Search Query Report shows which search queries increased traffic to your website by having people click on your ads rather than finding you through organic search results.

You also get more detailed access to this data than you do for your organic search results in Google Analytics. It is easier to observe which specific keywords are converting leads and not just driving traffic. Long-tail keywords with high conversion rates are extremely valuable to your SEO strategy.

9. Use Keyword Research Tools

Keyword Research tools make this entire process easier. They eliminate the possibility of human error and provide you with keywords that are generated based on statistics and real-life searches.

You can get started with something basic such as Google Trends. It lets you find popular searches that are relevant right now, such as “When is Jake Paul getting knocked out?”

However, if you are searching for specific & relevant long-tail keywords, you can try KeywordBin instead.

KeywordBin generates keywords from real searches performed on Google. It helps you find phrases, comparisons, local search terms, questions, and research terms in real-time.

Oh, and it also generates high-quality long-tail keywords that are sure to attract more customers!

10. Browse sites such as eHow & WikiHow

Websites such as WikiHow and eHow run on keyword research, mainly long-tail keyword research. Companies that run these websites use algorithms to identify long-tail keywords and create content that targets those keywords to get good rankings.

Browse these sites to find long-tail keywords and create content that centers around these keywords. If these sites are focusing on particular phrases or topics, be sure that they have high search volumes. However, the content they are producing usually lacks in quality that is no longer favored by Google.

If you can churn out good content with great value that centers around long-tail keywords, you can easily outrank these websites.

11. Use Online Forums & Boards

Online forums like Reddit are a great way of mining long-tail keywords and keywords in general. This is because on forums you can find people asking and answering questions that may be relevant to your business.

If someone asks a question on a forum, others are likely using search engines like Google to look for the answers to the same queries. Go to an online forum where your target audience gathers. Look for active threads and identify the keywords in queries or discussions that are being commonly used.

If you find that a lot of people are asking a specific question or are enquiring about a certain topic on a forum, dedicate a page on your website to that particular topic. If you are not aware of what forums or discussion boards your target audience frequents, simply type in “(relevant keyword) + forum” on Google’s search bar and you will find them.

12. Use Q&A Sites

Q&A sites like Quora can also be a great source of long-tail keywords. They function similarly to online forums when it comes to identifying keywords. Much like forums, Q&A sites list the most popular questions of a topic.

Some of the questions have long-tail keywords that can help you brainstorm new keywords in your niche. Others include high-volume keywords that you may add to your list of potential keywords. They help you generate laterally related long-tail keywords that you may not have thought of yourself.

Questions can make great long-tail keywords that help you target your niche as it lets you find people who are actively searching for information.

13. Research Your Competitors

Ah, yes. The quintessential business tactic.

Researching your competitors enables you to see which specific long-tail keywords they are using to rank higher on the SERP. You may use Google Search and other SEO tools for this.

Look at which keywords appear frequently on top-ranking pages. Then try to incorporate those keywords into your content. This way you will find new ideas for long-tail keywords you might not have thought of yet.

Final Thoughts

Long-tail keywords should be an integral part of your SEO & content marketing strategy. If you successfully manage to integrate these keywords into your content, you will be able to match user intent and increase your conversion rates.

You will also be able to engage your viewers better by using the phrases or terms that they use and boost traffic to your website. Doing so would allow you to target your niche more effectively, which would possibly enable you to beat high authority websites in search engine rankings.

This entire process becomes easier if you have a tool like KeywordBin at your disposal.

So what are you waiting for? Sign up for FREE today and start finding new keywords that drive more traffic to your site!

The Beginner’s Guide to SEO In 2021 - All You Need To Know

You’ve probably heard the term “SEO” quite a lot, either as someone who works in Marketing or simply watches YouTube videos on business topics in their pajamas. It is a part of the life of everyone who uses search engines like Google or Bing, whether they know it or not.

In fact, SEO was used when you found this article by searching for it on Google. Either way, it is not as complicated as many people think it is.

If you have absolutely no idea what SEO is, but want to know about it, you’re at the right place.

In this article, we’re offering you a comprehensive guide to SEO, helping you understand why it’s important, and how to get started with it.

What Is SEO?

SEO stands for “Search Engine Optimization.” It is a digital marketing strategy employed to improve the rankings of a website in search results on search engines like Google and increase organic (non-paid) traffic.

It does not include PPC optimization. PPC optimization has the same goal as SEO. The key difference is that PPC is paid for, and the person who is using the search engine will know that your website is using PPC.

Both SEO and PPC are part of Search Engine Marketing.

In simple words - SEO is everything you need to do to make Google believe that your website is one of high quality and rank it higher in your desired search queries.

Key Components of Search Engine Optimization (SEO)

There are a ton of technical factors associated with SEO that are hard to comprehend at times. But you need to understand the key components of SEO to successfully implement them.

Three of the key components of SEO are:

Important SEO Terminologies You Need To Understand

There are a few terms you will need to know to navigate through basic SEO fundamentals. These include:

On-Page SEO

On-Page SEO is also known as “Technical” SEO. It refers to all the steps you can take to improve your rankings by focusing on aspects of your website itself.

On-page SEO includes:

The goal of On-Page SEO is to provide a good User Experience with quality content while making it apparent to search engines what the website is about.

Off-Page SEO

Off-Page SEO refers to all strategies you use to improve search results ranking off your website. It mostly involves getting quality backlinks to infer that your website is trusted, and has authority and valuable content.

Off-Page SEO strategies include:

Off-Page SEO also involves other aspects of marketing such as branding & social media marketing. These have an indirect impact on the reliability and authority of your website.

A successful & comprehensive SEO strategy includes both On-Page & Off-Page activities.

SEO Techniques: The Good and The Bad

When it comes to SEO techniques, there are good ones, and there are bad ones (quite evil ones). The terms White Hat and Black Hat SEO are used to differentiate between good and bad SEO practices.

It is crucial for you to understand the difference between White Hat and Black Hat SEO. Getting yourself intentionally or unintentionally involved in Black Hat SEO can land you a penalty from Google or Bing, or even get your site banned from search engines.

White Hat SEO

White Hat SEO is a long-term strategy through which good rankings are a result of quality content, a good UX, & good optimization across the board.

White Hat SEO sticks to the regulations and guidelines set forth by Google’s Webmaster Guidelines.

The features of White Hat SEO are:

Black Hat SEO

Black Hat SEO refers to unethical practices one may use to improve the rankings of their website(s).

Using Black Hat SEO strategies will likely get your website a high ranking in a short time, but that will be short-lived. This is because the search engine you are using will soon recognize that you are using an underhanded method to gain an advantage and will penalize and ban your site.

The features of Black Hat SEO are:

While Black Hat SEO strategies will let you enjoy short-term results, it is not a recommended course of action as it is not a constructive approach to Search Engine Marketing.

Whereas White Hat strategies legitimately improve your rankings and give visitors a good experience when they find your website. This ultimately helps your website have a better ranking and helps your business grow.

Why Is SEO Important For Your Website?

SEO is an important aspect of the modern-day marketing strategy. If you are still not convinced, let’s go over a few reasons to illustrate its importance.

Rankings & Visibility

Consumers today use search engines for everyday facets of their lives - from buying products to researching on what to feed their pets. This is why Google is the most visited website on the planet.

Even if your site has quality content and/or you are selling a valuable product, it is very easy to get lost in translation amongst countless other websites.

Visibility is directly proportional to your rankings. In fact, 62% of consumers use search engines when they research a product and 41% of consumers use search engines when they are ready to buy. T

his is why you need to implement SEO strategies to rank higher on a search engine results page (SERP).

Organic Search Results

Organic search results are very important when it comes to getting users to complete a conversion or engagement into a sale. Therefore it is a critical aspect of a business’s website performance and instrumental to the buyer funnel.

Being visible to relevant search engines like Google is always going to be advantageous for any business or website. A comprehensive SEO strategy and website will take your business to the next level.

Web Traffic

One of the main goals of SEO is increased web traffic. 33% of clicks go to the search engine results page, and the top 5 listings get 75% of all clicks.

If you want consumers to find your website using a search engine, then you need an SEO strategy to rank among the top 5 listings, ideally as number 1.

Authority & Reliability

Consumers today have an access to a ton of helpful resources to learn about the products they want to buy. Search engines like Google want to provide them with informational & educational resources in order to help them do their research properly & purchase their products.

This is where SEO steps in. When you create high-quality & relevant content and earn the trust of visitors, you also earn the trust of the search engines and receive a better ranking. You do this by implementing proper SEO practices.

Better User Experience

You may be thinking of ways to maximize your organic search results ranking and increasing your visibility. Before you do all of that, you must realize that creating an optimal user experience should be your first step.

Optimizing your site for all devices (desktops, laptops, and phones) will boost your rankings. Similarly, by increasing your page load speeds you will convince consumers to spend more time on your page and reduce bounce rates.

Nearly 50% of consumers expect a page to load within 2 seconds. The higher the bounce rate, the lower your conversions.

Furthermore, Google has learned how to distinguish between a favorable and unfavorable user experience. This is a key aspect of how the biggest search engine in the world gives out rankings. This is why a seamless user experience is a critical aspect of how successful an SEO strategy is.

Cost-Effective Method

SEO is relatively cheap considering all the advantages it provides to your business and/ or website. It can cost you money, but the payoff will greatly benefit the brand and your business’s bottom line.

The implementation of a good SEO strategy will benefit your business in the long term. It will only get better with more attention and investment you provide it with. Realistically speaking, it is more of an investment rather than a business cost.

Growth Opportunities

SEO is a key factor for business growth in the digital landscape. This is because it helps you achieve many of your business goals.

It helps build a community, improves customer experience, increases your authority and brand image, drives more people to your website, increases conversions to sales & gives you an edge over your competition. All of these advantages eventually result in the growth of your business.

How To Get Started With SEO

Focus On The User

Google’s algorithm is impossible to predict since it is constantly updating. However, the algorithm was designed to provide the best results for its users.

So as you improve your site, place importance on the users first. Make your website easy to navigate, put out educational and straightforward content, & choose topics that are relevant to their needs.

This way you will be working in tandem with Google’s core strategy as your common goal of focusing on the consumer will be aligned.

Use Keyword Optimization and Topic Creation

Google’s RankBrain AI has learned how to focus more on user intent than just keywords. As a result, it is now more important t to optimize for specific topics. Even still, keyword research is needed to select which keywords you would want to optimize within your topics.

First, come up with the topics you want to focus on. List as many relevant topics as you can think of. A topic is usually just a few words long, such as “SEO tools” or “Project Management”

Ask yourself the following questions before you get started -

After the topics have been decided, it is time to do some research into what you want to optimize your website around. Try to make sure that the topic is associated with about 7-10 target keywords. Choose keywords with a higher search volume.

This helps your website be more comprehensive and increases your visibility within Google’s search engine results page (SERP). This will ultimately contribute to your website receiving a better ranking.

Does this seem like too much work?

Or perhaps you’re a bit intimidated by the complexities involved in keyword selection. As stated above, it is a very important element for any SEO strategy. Use KeywordBin and explore keyword ideas based on real searches generated on Google.

Implement a Pillar Content Strategy

A Pillar Page is a page on your website that codifies your content. What that means is that the pillar page helps organize your content and gives it structure. They’re a lot like chapters in a textbook which makes it easier for readers to navigate through the book, in this case, your website.

There are two reasons why pillar pages are important in an SEO strategy.

First, as stated before, it helps organize your content so that people can have a seamless user experience and easily browse your site.

Secondly, it helps your rankings because it makes your content clutter-free. This is important as Google’s algorithm prefers it when a website has clutter-free content and can specify what each piece of content is about.

Conclusion

The implementation of SEO is a complex process with ever-evolving techniques, tactics & practices. However, it is still very important if you wish your business to be found by consumers and increase web traffic. It is a key part of modern-day marketing and its importance cannot be underestimated.

A good keyword research tool can help you craft a solid SEO strategy that drives results. If you want to find keywords that help you rank higher on search results without breaking the bank, KeywordBin is here for you.

Create a free account on KeywordBin today and start finding revenue-generating keywords now!

How To Use Google Keyword Planner (+ Alternatives)

What if you could get keyword ideas for your content or PPC campaigns without spending money on expensive keyword tools?

Google’s own Keyword Planner lets you do exactly that.

Formerly known as "Google Keyword Tool”, Google keyword planner is an excellent tool to use to reach a wider audience, drive more traffic, and increase your conversion rates. On top of that, it’s completely free.

A total win-win situation.

With a few simple steps, you can use Google keyword planner for your keywords and discover thousands of opportunities to optimize your search rankings.

The goal of this article is to provide you with a thorough understanding of how the Google Keyword Planner works so you can fully take advantage of its features. Whether you want to learn about its features or want to have a look at some of its alternatives, we’ve got you covered.

What Is Google Keyword Planner?

Google Keyword Planner, a part of Google Ads, is a versatile, full-featured tool that can help you with a wide range of keyword searching and planning tasks. Apart from providing keyword ideas for organic and paid search, Google Keyword Planner also allows you to organize your research into campaigns.

google ads logo

A user can access a variety of data inside the keyword tool, including new keyword ideas and monthly search volume figures. Users can then use the information provided by Google to create keyword lists that will help them run Google Ad campaigns.

While most people use this tool for PPC campaigns, it can also be utilized for SEO (Search Engine Optimization) campaigns and for a number of other purposes, including content planning, negative keyword lists, cost per click estimates, and more.

What Can You Do With The Google Keyword Planner?

It can be quite frustrating to pay for keyword research tools with high monthly subscriptions, and yet get inconsistent results. Google Keyword Planner offers you a quality tool that will save you money and offer the most relevant insights while being completely free of cost!

Here’s what you can do with Google Keyword Planner.

1. Discover new keywords

The best place to search for new keywords and gain insight into the search terms your potential customers and audiences are using is under 'Discover New Keywords'.

Using the keyword planner, you can enter more general and broad search terms like "Women’s Summer wears" or "summer wears for women" in order to see insights and related keywords.

You will see more suggestions if you choose a broader set of keywords, but be careful not to be too general or too specific. It would be more appropriate to start with the type of summer wear you are trying to sell, for example, "women’s maxi dresses".

2. Check out the average monthly searches

Keyword Planner provides estimated monthly searches to help you understand the short-term trends. For marketing campaigns, it is crucial to know how frequently keywords are searched in your industry, and how the frequency of these keywords changes over time.

Most popular keywords are more difficult to compete for when it comes to ad rankings. A bid for such a keyword is also more expensive.

Therefore, it is advisable to choose keywords that have a good number of average monthly searches but aren't highly competitive.

Google keyword planner will allow you to easily sort your keyword list and find the keywords that create the right balance between popularity and competition.

3. Getting search volume and forecasts

Getting forecasts for your campaigns based on search volume information is another great advantage of using the Google Keyword Planner. Using this tool, you can look at a long list of keywords and get an approximation of search volume for each of them.

All you have to do is enter the list and Google will provide you with the forecasted impressions and clicks you can anticipate from it.

4. Get Two In One - SEO and PPC

PPC is a form of paid advertising while SEO attempts to boost rankings organically when customers enter search terms into a search engine such as Google or Bing.

Both PPC and SEO marketing goals can be accomplished using Google Keyword Planner.

When you use the tool for SEO, although you need a Google Ads account to access it, you won't need to spend any money on ads to reap all the rewards it has to offer.

5. Obtain keyword cost data

Another important aspect to consider for your campaign is the cost of keywords you wish to target.

Thanks to the Keyword Planner, you can now determine the average cost of showing your ad for a keyword which will allow you to decide which keywords fit your strategy and budget the most.

How To Use The Google Keyword Planner? (The Ultimate Guide)

Step 1: Set Up A Google Ads Account

google keyword planner
Image Source: MonsterInsights

Using the Keyword Planner requires a Google Ads account, which is free and easy to set up. It only takes a few seconds to complete the sign-up process.

You just need to provide some information about yourself and your business such as your billing country, time zone, and currency. Click “Submit” once you've filled out the information.

Once you’ve created your account, visit the Google Ads home page and click the ‘Start Now’ button. You can now sign in by selecting your Google Ads account.

If you are not running an active campaign, you can still use the Keyword Planner. It is however important to set up a Google Adwords campaign.

Step 2: Launch The Keyword Planner

To access the Keyword Planner, select Planning/Keyword Planner from the Tools & Settings box located in your account's navigation bar (displayed as a wrench icon).

There are two options for starting your campaign:

google keyword planner options

Step 3: Choose The ‘Discover New Keywords’ Option

Once you select Discover new keywords, two tabs will appear: “Start with Keywords” and Start with a Website.

To discover new keywords for your campaigns, we recommend that you use the "Discover New Keywords" section since it will provide you with an unlimited supply of new keywords.

When you choose to start with keywords, you can enter words (for example Women’s summer wears) or phrases (for example most comfortable and Kawai summer wears) to find keywords.

You can also just enter your seed keyword and the country you would like to target and you will be ready to go.

If you choose to start with the ‘Start with a Website’ option, a list of keyword suggestions will appear after entering a website URL. This option is perfect for monitoring what your competitors are doing and create a strategy to compete with the same keywords.

You can find a lot of new keywords using this technique that you would’t have found using the keyword seed method. It's a wise move to look at a variety of keywords from multiple competitors for an endless supply of new keyword ideas for PPC and SEO.

Step 4: Review And Filter The Keywords Results Page

The Keywords Results Page allows you to filter and sort results to make the most out of the Keyword Planner tool.

You have the option of targeting based on Location, Language, Search networks, and Date range at the top of the Keyword Results Page.

Next, we have “Add Filter”, which can be found above your suggested keywords. Keyword text, exclude keywords, exclude adult ideas, average monthly searches, competition, ad impression share, and top-of-page bid are all available as filtering options.

There are four metrics that Google Keyword Planner shows you about each keyword:

Step 5: Make Use of Forecasts

If you want to forecast the future search volume, enter your keyword or phrases in the box.

google keyword planner search forecasts

In addition to the total number of clicks, Google Keyword Planner will highlight how often your ad will be displayed, how much it will cost, how it will rank, and how much it will cost you per click (CPC) in the next 30 days.

Your website's performance can be boosted using keywords selected from this information.

If you want fast results, opt for a keyword with low to moderate competition and greater than 1000 search volumes.

Step 6: Create A Keyword Strategy And Access Plans

Google Keyword Planner allows you to craft a plan once you’ve gathered the insights. A plan can be used to create ad groupings, add search terms, select keywords, and ultimately create campaigns.

You can also view forecast information for the following month by clicking on the 'Plan overview' link.

google keyword planner plan overview

It’s possible to save the Ad Groups and the plan that you create as well as your keywords for you to access them at a later time.

When you access Keyword Planner, you will be able to see the existing Plans that you have implemented.

The Keyword Planner is an excellent tool for discovering new ways for connecting with users and potential customers, regardless of whether you use it for paid advertisements or SEO.

Now that you know how to filter and use them, you can analyze your keywords and use the tools available in Keyword Planner to maximize your campaign's performance.

But if Google Keyword Planner sounds much of a work, you can consider a couple of great alternatives.

The Best Google Keyword Planner Alternative - KeywordBin

keywordbin

We might be a little biased here, but we can assure you we have good reason to be.

KeywordBin is a keyword research platform that allows you to explore the most searched phrase in Google in real-time, do comparisons, find local search phrases, and gain volume, CPC, ad competition, and trend data, allowing you to improve your SEO greatly.

What you will enjoy the most about this keyword research tool is that you can explore keyword suggestions derived from actual Google searches and find words, comparisons, local, inquiries, and even research terms in less than 60 seconds.

It is one of the finest keyword research tools out there trusted by companies of all sizes. KeywordBin comes with two pricing plans - Business and Startup. The Startup plan starts from $20/month and is limited to 50 daily searches. If you need more functionality, you can opt for the Business plan, which expands your range to 200 daily searches.

Final Thoughts

Although Google Keyword Planner was initially created as an advertising tool, it is a great tool for SEO as well. You can find keywords by searching or putting in a website address.

If you want to understand the value of the keywords, you can simply look at the bidding levels and the level of competition.

Google Keyword Planner is undoubtedly one of the best free keyword planning tools in the market.

But if you’re looking for an affordable keyword research tool that helps you find revenue-driving keywords generated from real searches performed in Google, KeywordBin might just be the perfect tool for you.

Create your free KeywordBin account today and see for yourself!

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