Keywords are the foundation upon which you build your SEO strategy. In fact, the success of your SEO strategy can rely heavily on the keywords you use. Seed keywords act like actual seeds, which help you grow your keyword strategy instead of growing into a tree.
If your website is optimized around the wrong keywords, your site will struggle for a spot at the bottom of SERP (Search Engine Results Pages) regardless of how much good content you publish and how many backlinks you provide.
However, your website will outrank its competitors and your SEO strategy will be successful if you focus on the right seed keywords.
In this guide, you will learn why picking the right seed keywords is an absolute necessity and how you can identify them easily.
First, let’s get to know what the term “seed keyword” actually means.
What Are Seed Keywords?
Seed Keywords are short-tail keywords generally comprised of one or two words without the use of any modifiers. Examples of a seed keyword could include something as simple as “cars” or “laptops”.
Seed keywords are often used to generate other keywords which in turn would help you optimize your website. A seed keyword is what you would put in a keyword generator like KeywordBin to come up with a list of keyword phrases.
Seed keywords and the other keyword phrases they help generate can be used in a lot of ways. For instance, these keywords can help you find out the topics relevant to your business or help you generate new ideas for content such as articles or videos.
How Can Seed Keywords Benefit Your SEO Strategy?
Despite being competitive, seed keywords can accelerate the success of your SEO strategy for your website and help it rank higher in organic search results.
There are 3 main reasons why you need Seed Keywords for your website:
- Generate long-tail keywords
- Blog Post Ideation
- Create Topic Clusters
Seed Keywords Help Generate Long-tail Keywords
Seed keywords can serve as a baseline to generate long-tail keywords which are less competitive than short-tail keywords. As a result, they optimize your site to rank higher.
When your site is optimized for long-tail keywords, it also optimizes the seed keywords from which your long-tail keywords stem. When you publish new content centered around a long-tail keyword, search engines like Google will associate your website with the long-tail keyword you used including the seed keyword from which it was created.
Seed Keywords Helps You Find Ideas For Your Blog Posts
If you have a list of seed keywords for your niche, finding topics for your blog posts becomes much simpler.
If you’re having a hard time coming up with topics or ideas for your next blog post, simply type in one of your seed keywords into Google’s Search Engine and note down all the variations Google’s Auto Suggest provides you. You will find long-tail keyword phrases that you could base your next blog post around.
Seed Keyword Help You Create Topic Clusters
Increasing the topical authority of your website for your given niche or desired topics is one of the best ways to rank higher in search engines.
Machine learning has enabled search engines to understand the importance of context. This helps search engines to determine what the main topics or subjects are of any given niche.
If your website covers all the relevant topics within your niche, it will have high topical authority as a result. The inverse is true for the opposite; if your website does not cover your niche comprehensively, it will have low topical authority.
To have high topical authority, you need to have a list of keywords that are relevant to your niche.
How Do You Identify Seed Keywords?
Identifying the right seed keywords can make or break your SEO strategy. As a result, you cannot take this process lightly.
Before you begin, ask yourself the following questions:
- What is your website about?
- What Products do you sell or which Services do you provide?
- What keywords do you think you want to rank for?
- If someone were to buy from your website, what keywords do they type in the search box?
Note down the answers to these questions since they are a critical part of what comes after.
Moving on, there are 6 ways you can identify seed keywords. They are:
- Break down topics
- Making a list of your product or service terms
- Current ranking keywords
- Looking at what your competitors are doing
- Google’s related searches
- Using content to find keywords
Breaking Down Topics
Start by using your knowledge of the industry your business operates in and jot down some topics.
For instance, if the industry you operate in is Digital Banking, underline important aspects of digital banking. Such as:
- Internet Banking
- Mobile Wallets
- Mobile Banking
- Unified Payments Interface (UPI) Service
- Unstructured Supplementary Service Data (USSD)
After you’ve laid down the topics, you will have a list of seed keywords or a list of topics that you can down into seed keyword terms. In this case, it can be ‘internet banking’ or ‘mobile wallets’.
So, write down the main topical areas of interest and break them down into sub-topics. From there you will be able to identify seed keywords you will later be able to turn into long-tail keywords.
Making a List Of Your Products or Service Terms
Another method you can use to identify seed keywords is to list your offered products or services. Let’s use an Online Book Retailer as an example.
Start by listing the main genres of books this person would provide through their platform. Such as:
Try to use terms that people would normally search for. For instance, if you’re selling a book based on Quantum Mechanics and String Theory, you should list that under ‘Educational Books’.
Identifying Keywords Ranking Currently
If you’re new to the industry and don’t know which seed keywords to use, a great place to get started would be to look at what keywords other websites are ranking for.
Use KeywordBin and explore keyword ideas generated from real searches performed on Google. This tool also allows you to find phrases, comparisons, local search terms, questions, and research terms.
Looking At What Your Competitors Are Doing
You can look at what keywords your competitors are ranking for and find ideas for seed keywords. There are two different kinds of competitors you will need to research. They are:
- Your Current Competitors
- Your Future Competitors
You need to research competitors for keywords you already rank and for keywords you want to rank for in the future. If you’re new to your industry, you should probably focus more on your future competitors.
Assessing Google’s Related Searches
If you search for any keyword phrase on Google, you will be provided with a list of related keyword phrases at the bottom of the results page. This is a great way of finding seed keywords because it is convenient, cost-effective (it’s literally free), and it provides you with phrases people have searched for in real-time.
Using Content To Find Keywords
One of the best ways to find seed keywords is by researching your target audience. This is because these are the people you want to attract to your website in the first place.
Assuming you have a site search function on your website, analyze which keywords or phrases visitors are using in the search bar on your website. The user behavior displayed on your site is likely to mirror the same behavior in organic search.
Therefore, terms that are searched for on your site are also searched the same way on search engines as well. These terms and phrases could serve as inspiration for potential seed keywords.
If you don’t have a site search function available on your website, there are other ways you can research your target audience. For example:
- Social Media: Go through the comments and posts in social media groups or pages relevant to your industry.
- Blogs: Read the comments and questions on blogs relevant to your industry.
- Online forums: Read the discussions and questions in forums related to your industry.
- Online Communities: Questions and comments on online communities like Reddit, Quora, Yahoo answers, etc are often very engaging and cover important topics relevant to your industry. Go through them and you’ll find plenty of potential seed keywords.
- Help and Support tickets: Read all of the help and support tickets on your website and try to find phrases or words which are being repeated. Those may serve as inspiration for seed keywords.
How Do You Select The Right Seed Keywords For Your Website?
Now that you’ve identified some relevant seed keywords and have made a list, you might be asking yourself, “Which ones are best suited to help my site rank higher on search engine pages?”
This is a valid question since not all the seed keywords you’ve identified and put in your list may be relevant to your website.
To get started, choose seed keywords that reflect the content of your website and can be expanded into long-tail keywords with the help of modifiers.
Let us consider that your website is well developed. In that case, you might already be aware of relevant seed keywords. Moreover, you may skim through your website content to better understand which keywords you should focus on.
If your website is in its infancy, think long-term. Try to pinpoint what you are looking to accomplish with your website.
If your goal is to develop an e-commerce business, focus on seed keywords centered around the products you are trying to sell. If your goal is to create an educational platform, then choose seed keywords that are centered around educational information.
Where Do You Use The Seed Keywords You’ve Found?
You should insert your seed keywords on your site’s homepage. Optimize your sub-pages for long-tail keywords.
But don’t go about targeting too many seed keywords. For efficient On-Page SEO, choose one to three seed keywords for your site’s homepage. This is because On-Page SEO uses keywords in metatags like meta descriptions and title tags.
Meta descriptions usually support up to 160 words, whereas title tags support only 60 words. Therefore, you will not be able to use as many keywords.
How Do You Generate Long-Tail Keywords From Seed Keywords?
Seed keywords lay a foundation from which relevant long-tail keywords can ‘sprout’. Once you’ve identified relevant seed keywords and made a list, use a keyword research tool like KeywordBin to generate long-tail keywords.
Afterward, you can develop subpages and optimize them around the long-tail keywords you generated.
Creating a comprehensive list of seed keywords for your niche is an essential part of your SEO strategy and content creation. It will help you find ideas for new topics and help you to come up with long-tail keywords.
Additionally, having a list of seed keywords will help you by improving your topical authority by making sure your content is cohesive.
If finding seed keywords seems like too much work, get started with KeywordBin for free and make your keyword research easy and thorough with minimal effort!