The Ultimate Guide to Keyword Research In 2021

Keyword research should be the primary task on your SEO to-do list if you’re looking to grow traffic to your websites. But keyword research can be quite tricky at times, especially without the right tools.

A well-crafted SEO strategy begins with keyword research. It is also an important part of your PPC marketing strategy.

In this article, we’ll explain what keyword research is and how to do it, along with a few bonus tips for you to make data-driven decisions about your website's SEO strategy.

What Is Keyword Research?

The method by which marketers determine which phrases are popular and regularly searched for by their target demographic is known as keyword research.

Not only does keyword research involve collecting keywords, but it also involves classifying and categorizing them into logical, related categories, which can help you decide how to update current pages on your site or generate new material.

The goal of keyword research is to help you understand what consumers require and adapt your website content to meet their needs.

Why Keyword Research is an Integral Part of Your SEO Strategy

The core benefit of keyword research is that it reveals what search terms your target audience uses. It's crucial to do keyword research to understand what your target audience is looking for and what will create value for them.

Only after conducting enough and thorough keyword research, you will be able to develop a feasible SEO strategy. After you have a sound strategy, you may then construct a specific plan of action to reach your objectives.

The purpose of SEO is to have your content appear at the top of search engine results pages (SERPs) for keywords that are relevant to your content. The right keywords, when chosen and handled correctly, can lead to a noticeable increase in website traffic.

The Step-By-Step Guide To Keyword Research

The keyword research process discussed below will give you a reasonable structure and a good foundation for identifying, extending, and prioritizing keywords for your website.

Step 1 - Research your niche

It's ideal to start by learning everything you can about your industry or niche before deciding on the finest keywords to use to optimize your page. It can provide you with unique ideas and point you in the direction when it comes to optimizing your SEO strategy.

Get to know your current consumers by engaging with them. Learn what words customers use to describe your brand, company, product, or service.

Try to see yourself in the shoes of your potential customers. What would you say about the brand's offering if you were to tell a friend about it?

Step 2 - Make a Mission Statement

Consider your purpose before you start anything. Take your time and write down the purpose of your business in the form of a mission statement.

Consider questions like:

Making a mission statement will provide a direction for your SEO strategy. The search phrases you will use should be relevant to your objectives. The purpose of your SEO copywriting and the content will also be influenced by your mission statement.

Step 3 - Identify seed keyword topics

Finding seed keyword topics is the first step in keyword research. Seed keywords are broad terms that define relevant topics to your target market. They help you in defining your niche and identifying your competition.

Every keyword research tool will ask for a seed keyword, which it will then utilize to build a massive list of keyword suggestions.

The most basic strategy for finding seed keywords is to write down a few statements that best describe your products and services.

Break down your business into broad categories and select a few keywords for each. This will enable you to get a list of the most relevant keywords to use as a starting point for more extensive SEO keyword research.

If you already have a product or service you're trying to market online, generating seed keywords is simple. When consumers are searching Google for the products that you offer, consider what they will enter.

You might use the following seed keywords if you sell summer wears:

Try experimenting with seed keywords to see what works best with your target customers and what leads to more relevant keyword lists.

Step 4 - Use a good keyword research tool

Once you’ve researched your niche, written down your mission statement, and found a list of seed keywords, it's time to use a keyword research tool to further refine your search terms.

Almost all keyword research tools operate in the same way. You enter a seed keyword, then they search their database for keyword suggestions based on that keyword.

But the right tool can help you get the most relevant keywords in the shortest of time.

One such tool is KeywordBin. It allows you to explore keyword suggestions derived from actual Google searches, and find words, comparisons, local, inquiries, and even research terms in less than 60 seconds.

KeywordBin is also quite affordable, with its Startup plan starting from $20 a month. You can also upgrade to its Business plan for only $50 a month if you want extended functionalities.

Step 5 - Determine long-tail keywords

In search terms, seed keywords are generally short, highly relevant terms that are closely associated with your brand's primary topic or category. Long-tail keywords are generally more descriptive and are usually more relevant to your target audience.

If your website publishes content about summer wear, using long-tail keywords like "What are the most comfortable summer wears?" will attract a more relevant audience than the seed keyword "summer wears".

Since long-tail keywords are focused on a specific topic or product, they often get a higher conversion rate.

Step 6 - Analyze your competition

Searching for keywords related to your brand solely on Google is not enough. You should also keep track of the activities of your competitors. It is important to understand the content landscape of your industry if you want to improve your SEO strategy.

Aside from exploring your own site for keywords, you can also explore the sites of your competitors. You can make your keyword list more effective by looking for keywords where your competitors rank fairly well and where you may not, or even where both of your ranks are quite close.

Step 7 - Examine your search intent

Search intent is the reason behind a search. Considering who your target audience is will help you reach them with a better message.

When you are able to discover the search intent behind potential readers or customers, you’ll be able to tailor your keyword research accordingly.

A good way to find high-volume keywords related to your brand or topic is through research. But the best way to find keywords is to match the search intent of your potential and target customers.

When potential customer types in a certain key phrase into Google, try to find out the intent of their search.

Is their purpose:

Tips for Improving Your Keyword Research Strategy

Keyword Research Tip #1 - Prioritize your keyword list

You will likely discover many keywords that require more than simply adding to a page's title tag. In that case, it is appropriate to prioritize your keywords and select the most important ones that you will be using in your campaign.

Keeping that in mind, it's important to remember that the words you choose may depend on how competitive your industry is.

#2 Construct preferred landing pages

As soon as your keywords are defined this way, you can begin mapping them to specific pages and begin ranking those pages for the priority keywords. Your SEO efforts should be focused on optimizing these pages for your top keywords.

#3 Emphasize on relevance and volume of your keyword

Relevance is an important factor in how Google ranks content. This is where the search intent comes into play. Your content needs to meet the readers' needs if you want it to rank higher for a keyword.

In addition to creating a list of potential keywords, you can also use metrics like search volume to determine how valuable each keyword would be for your business.

You should also keep in mind that a keyword might rank at the top of the page for a while, but if no one searches for that term, there will be no traffic to your site.

Typically, volume is measured by the monthly search volume (MSV), which represents the number of times a keyword has been searched by a wide cross-section of users.

#4 Avoid keyword cannibalization

Using your exact focus keyword more than once is not recommended. It could lead to keyword cannibalization, which could adversely affect your rankings.

Google usually has a hard time distinguishing similar content. It might therefore rank pages or posts with similar content lower in the search results.

#5 Continue your keyword research cycle

Keyword research is a process that should never end, even though you will likely spend the most time on it at the beginning of your work on a site.

There are many reasons for further keyword research and prioritization, including changes in the marketplace, fresh competitors, changes in Google, and changes in your business.

A continuous keyword study is one of the best ways to ensure that you never lose your competitive edge.

Keep the cycle going and it will keep benefiting you in the long run.

#6 To make sure Google understands your text, include related keyphrases

Your related keyphrases should extend the understanding of your focus keyphrase and improve Google's understanding of the topic you're talking about. Your article's focus keyphrase can be illustrated better using related keyphrases within your content.

Consider those related search terms that appear when you type in a keyword in Google when you're having trouble coming up with more keywords to use. Google will suggest related searches based on your original phrase if you type it in and scroll down to the bottom of its results.

Final Word

You can make your SEO strategy as effective as possible by making a keyword list that is comprehensive and relevant.

Choosing the right keywords is undoubtedly one of the most important aspects of any SEO strategy. It sets the tone for your on-page optimization and your content marketing efforts as a whole.

Make sure the content you create matches the kind of content people are looking for.

If you want to get the best results out of your keyword research efforts without stretching your budget, KeywordBin is here for you. It allows you to collect data on crucial metrics like search volume and competition, and to leverage long-tail keywords to boost your conversion rate.

Create a free account on KeywordBin today and start finding revenue-generating keywords in no time!

10 Free Keyword Research Tools To Kickstart Your SEO Strategy

Keyword research is an important step if you’re looking to grow organic traffic to your site. It helps you write content that is optimized to rank higher in search results. The right keyword tool can help you research keywords easily and allows you to craft a robust SEO strategy.

But finding the right keyword research tool is no easy task. The sheer number of tools available in the market makes it even more tricky.

In this article, we’ve compiled a list of 10 keyword research tools to help you kickstart your SEO strategy and compete for the right keywords, and (wait for it) are FREE to use!

Why Keyword Research Tools Are Important

Keyword research is a vital step if you are looking to establish a digital presence for your new business, reviving an old one, or just crafting your content strategy.

Keyword research helps you identify the words and phrases most frequently used by your target audience that are relevant to your business.

The purpose of performing keyword research is to find words and phrases that users are searching for on Google and other major search engines. A strong keyword research practice is the first step toward a great SEO strategy for your website.

Keyword research tools make the process of finding the right keywords a lot easier, and more efficient. These tools help you drive traffic to your website and understand how your competitors are performing.

10 Free Keyword Research Tools For Crafting Your SEO Strategy

1. KeywordBin

keywordbin logo

KeywordBin is a keyword research platform that allows you to explore the most searched phrase in Google in real-time, do comparisons, find local search phrases, and gain volume, CPC, ad competition, and trend data. In short, it allows you to improve your SEO strategy and rank higher in search results.

The best part about KeywordBin is that you can explore keyword suggestions derived from actual Google searches and find words, comparisons, local, inquiries, and even research terms in less than 60 seconds.

Source: KeywordBin

Features and Benefits

2. AnswerThePublic

answerthepublic logo

AnswerThePublic organizes the data into categories such as questions, prepositions, alphabetical queries, and related searches. It is an excellent place to start if you're looking for a free keyword research tool.

Source: AnswerThePublic

To help you get an idea of how AnswerThePublic works, here’s an example.

Let’s say our keyword is ‘sandwich’’. First, the queries are broken down by related questions:

Next, the queries are broken down into related prepositions:

Then, the queries are broken down into comparisons:

Once you find the comparisons, the queries are broken down by alphabetical order. Then finally, the queries are broken down into related searches:

Pretty neat, right?

Features and Benefits


soovle logo

Soovle is a great tool for finding the most relevant terms for Google and for Wikipedia, Amazon,, YouTube, Bing, and Yahoo.

Source: Soovle

Features and Benefits

4. Ahrefs Keyword Explorer

ahrefs logo

Ahrefs offers a keyword research tool named Keyword Explorer, which is branded as the most complete keyword research tool on the market. Keyword Explorer is a data-driven and user-friendly tool that combines extensive keyword research with user-generated queries. This makes it much easier to streamline and manage your site's content.

ahrefs keyword explorer
Source: Ahrefs

Features and Benefits

5. QuestionDB

questionDB logo

According to a study, more than a quarter of all search engine requests are questions. QuestionDB is a search engine that finds the questions people are asking about a particular topic. These are taken from a Reddit-sourced collection of 48 million questions. It groups questions by filtering them by popularity or topic, making keyword hunting easier.

Source: QuestionDB

Features and Benefits

6. WordStream Keyword Tool

wordstream logo

WordStream allows you to conduct keyword research by just typing in a keyword or a website URL. It is a great fit for advertisers, agencies, small-to-medium-sized business owners, students, and anyone wishing to get started with keyword research.

wordstream keyword tool
Source: Wordstream

Features and Benefits

7. Keyword Tool Dominator

ktd logo

Keyword Dominator Tool allows you to find long-tail keywords that your target audience is looking for. It has keyword tools for eBay, Amazon, and other sites. Each tool provides a list of keywords, and some of them allow you to filter by region.

Keyword Tool Dominator identifies the top 10 most frequent keywords on Amazon, eBay, Etsy, Walmart, and YouTube, along with search engines like Google. This tool is perfect for creating fully optimized product descriptions for your e-commerce website, blog, or videos.

KTD helps you gain a competitive edge with 300,000 users putting their trust in it. It also lets you identify newly trending keywords before your competitors start using them in their content.

Source: Keyword Tool Dominator

Features and Benefits

8. Google Keyword Planner

google logo

Google Keyword Planner is one of the most popular free keyword research tools used for creating search network campaigns. It assists in selecting competitive bids and budgets for your business. This tool provides keyword suggestions and traffic projections for your website. The biggest advantage of this keyword searching tool is that the information comes directly from Google.

Although Google Keyword Planner is part of the Adwords PPC program, it may be used to find keywords for paid ads. It's also a great all-around solution for boosting your organic search results.

google keyword planner
Source: Google Ads

Features and Benefits

9. UberSuggest

ubersuggest logo

Ubersuggest by Neil Patel is an amazing tool for identifying keyword opportunities, whether for SEO or content creation. It can generate a number of long-tail keyword variations, some of which are headline-worthy and can come quite handy for content marketers.

Source: Neil Patel

Features and Benefits

10. Google Trends

google trends logo

Google Trends is another keyword research tool from Google that uses Google's real-time search data. You can look for additional information about people's search interests such as the most relevant articles, interest by location, trending inquiries, and related topics. You will also be able to see a map after you search for a phrase that indicates the locations where the term is most popular around the world.

Google Trends
Source: Google Trends

Features and Benefits

Final Thoughts

The list that we’ve compiled for this article includes free keyword research tools that are great options for marketers getting started in SEO. But a lot of these tools are good enough to conduct keyword research tools for small and mid-sized businesses.

But if free tools aren’t cutting it for you, you can take this list as a starting point and start looking for the paid tools that suit your SEO needs. Or, you can put your trust in us to help you find revenue-driving keywords. Sign up today on KeywordBin and get started for free!