Keyword research should be the primary task on your SEO to-do list if you’re looking to grow traffic to your websites. But keyword research can be quite tricky at times, especially without the right tools.
A well-crafted SEO strategy begins with keyword research. It is also an important part of your PPC marketing strategy.
In this article, we’ll explain what keyword research is and how to do it, along with a few bonus tips for you to make data-driven decisions about your website's SEO strategy.
What Is Keyword Research?
The method by which marketers determine which phrases are popular and regularly searched for by their target demographic is known as keyword research.
Not only does keyword research involve collecting keywords, but it also involves classifying and categorizing them into logical, related categories, which can help you decide how to update current pages on your site or generate new material.
The goal of keyword research is to help you understand what consumers require and adapt your website content to meet their needs.
Why Keyword Research is an Integral Part of Your SEO Strategy
The core benefit of keyword research is that it reveals what search terms your target audience uses. It's crucial to do keyword research to understand what your target audience is looking for and what will create value for them.
Only after conducting enough and thorough keyword research, you will be able to develop a feasible SEO strategy. After you have a sound strategy, you may then construct a specific plan of action to reach your objectives.
The purpose of SEO is to have your content appear at the top of search engine results pages (SERPs) for keywords that are relevant to your content. The right keywords, when chosen and handled correctly, can lead to a noticeable increase in website traffic.
The Step-By-Step Guide To Keyword Research
The keyword research process discussed below will give you a reasonable structure and a good foundation for identifying, extending, and prioritizing keywords for your website.
Step 1 - Research your niche
It's ideal to start by learning everything you can about your industry or niche before deciding on the finest keywords to use to optimize your page. It can provide you with unique ideas and point you in the direction when it comes to optimizing your SEO strategy.
Get to know your current consumers by engaging with them. Learn what words customers use to describe your brand, company, product, or service.
Try to see yourself in the shoes of your potential customers. What would you say about the brand's offering if you were to tell a friend about it?
Step 2 - Make a Mission Statement
Consider your purpose before you start anything. Take your time and write down the purpose of your business in the form of a mission statement.
Consider questions like:
- What is your company's or organization's main goal?
- What makes it unique?
- Who are you attempting to connect with?
- What promises do you make on your website?
Making a mission statement will provide a direction for your SEO strategy. The search phrases you will use should be relevant to your objectives. The purpose of your SEO copywriting and the content will also be influenced by your mission statement.
Step 3 - Identify seed keyword topics
Finding seed keyword topics is the first step in keyword research. Seed keywords are broad terms that define relevant topics to your target market. They help you in defining your niche and identifying your competition.
Every keyword research tool will ask for a seed keyword, which it will then utilize to build a massive list of keyword suggestions.
The most basic strategy for finding seed keywords is to write down a few statements that best describe your products and services.
Break down your business into broad categories and select a few keywords for each. This will enable you to get a list of the most relevant keywords to use as a starting point for more extensive SEO keyword research.
If you already have a product or service you're trying to market online, generating seed keywords is simple. When consumers are searching Google for the products that you offer, consider what they will enter.
You might use the following seed keywords if you sell summer wears:
- Bathing suit
- Swim trunks
- Hawaiian shirt
- Flip flops
Try experimenting with seed keywords to see what works best with your target customers and what leads to more relevant keyword lists.
Step 4 - Use a good keyword research tool
Once you’ve researched your niche, written down your mission statement, and found a list of seed keywords, it's time to use a keyword research tool to further refine your search terms.
Almost all keyword research tools operate in the same way. You enter a seed keyword, then they search their database for keyword suggestions based on that keyword.
But the right tool can help you get the most relevant keywords in the shortest of time.
One such tool is KeywordBin. It allows you to explore keyword suggestions derived from actual Google searches, and find words, comparisons, local, inquiries, and even research terms in less than 60 seconds.
KeywordBin is also quite affordable, with its Startup plan starting from $20 a month. You can also upgrade to its Business plan for only $50 a month if you want extended functionalities.
Step 5 - Determine long-tail keywords
In search terms, seed keywords are generally short, highly relevant terms that are closely associated with your brand's primary topic or category. Long-tail keywords are generally more descriptive and are usually more relevant to your target audience.
If your website publishes content about summer wear, using long-tail keywords like "What are the most comfortable summer wears?" will attract a more relevant audience than the seed keyword "summer wears".
Since long-tail keywords are focused on a specific topic or product, they often get a higher conversion rate.
Step 6 - Analyze your competition
Searching for keywords related to your brand solely on Google is not enough. You should also keep track of the activities of your competitors. It is important to understand the content landscape of your industry if you want to improve your SEO strategy.
Aside from exploring your own site for keywords, you can also explore the sites of your competitors. You can make your keyword list more effective by looking for keywords where your competitors rank fairly well and where you may not, or even where both of your ranks are quite close.
Step 7 - Examine your search intent
Search intent is the reason behind a search. Considering who your target audience is will help you reach them with a better message.
- You can start by asking yourself the following questions:
- Why would your target customers search for the topic?
- Have they got a shopping list?
- Are they looking for a specific service?
- What problem are they trying to solve?
When you are able to discover the search intent behind potential readers or customers, you’ll be able to tailor your keyword research accordingly.
A good way to find high-volume keywords related to your brand or topic is through research. But the best way to find keywords is to match the search intent of your potential and target customers.
When potential customer types in a certain key phrase into Google, try to find out the intent of their search.
Is their purpose:
- Informational - The searcher needs information and wants to learn more about a topic.
- Navigational - The searcher wants to find something locally or wants to locate a specific website.
- Commercial - The searcher wants to do some research before purchasing. They want to compare products to find the best one that suits their needs.
- Transactional - The searcher wants to purchase something right now.
Tips for Improving Your Keyword Research Strategy
Keyword Research Tip #1 - Prioritize your keyword list
You will likely discover many keywords that require more than simply adding to a page's title tag. In that case, it is appropriate to prioritize your keywords and select the most important ones that you will be using in your campaign.
Keeping that in mind, it's important to remember that the words you choose may depend on how competitive your industry is.
#2 Construct preferred landing pages
As soon as your keywords are defined this way, you can begin mapping them to specific pages and begin ranking those pages for the priority keywords. Your SEO efforts should be focused on optimizing these pages for your top keywords.
#3 Emphasize on relevance and volume of your keyword
Relevance is an important factor in how Google ranks content. This is where the search intent comes into play. Your content needs to meet the readers' needs if you want it to rank higher for a keyword.
In addition to creating a list of potential keywords, you can also use metrics like search volume to determine how valuable each keyword would be for your business.
You should also keep in mind that a keyword might rank at the top of the page for a while, but if no one searches for that term, there will be no traffic to your site.
Typically, volume is measured by the monthly search volume (MSV), which represents the number of times a keyword has been searched by a wide cross-section of users.
#4 Avoid keyword cannibalization
Using your exact focus keyword more than once is not recommended. It could lead to keyword cannibalization, which could adversely affect your rankings.
Google usually has a hard time distinguishing similar content. It might therefore rank pages or posts with similar content lower in the search results.
#5 Continue your keyword research cycle
Keyword research is a process that should never end, even though you will likely spend the most time on it at the beginning of your work on a site.
There are many reasons for further keyword research and prioritization, including changes in the marketplace, fresh competitors, changes in Google, and changes in your business.
A continuous keyword study is one of the best ways to ensure that you never lose your competitive edge.
Keep the cycle going and it will keep benefiting you in the long run.
#6 To make sure Google understands your text, include related keyphrases
Your related keyphrases should extend the understanding of your focus keyphrase and improve Google's understanding of the topic you're talking about. Your article's focus keyphrase can be illustrated better using related keyphrases within your content.
Consider those related search terms that appear when you type in a keyword in Google when you're having trouble coming up with more keywords to use. Google will suggest related searches based on your original phrase if you type it in and scroll down to the bottom of its results.
You can make your SEO strategy as effective as possible by making a keyword list that is comprehensive and relevant.
Choosing the right keywords is undoubtedly one of the most important aspects of any SEO strategy. It sets the tone for your on-page optimization and your content marketing efforts as a whole.
Make sure the content you create matches the kind of content people are looking for.
If you want to get the best results out of your keyword research efforts without stretching your budget, KeywordBin is here for you. It allows you to collect data on crucial metrics like search volume and competition, and to leverage long-tail keywords to boost your conversion rate.
Create a free account on KeywordBin today and start finding revenue-generating keywords in no time!